Chevron with Techron® Partners with Los Angeles Auto Show 2026
In an exciting development for automotive enthusiasts, Chevron with Techron® has been announced as the title sponsor of the 2026 Los Angeles Auto Show. This collaboration emphasizes the significance of the event as one of America’s premier platforms for automotive products and innovations. The Auto Show is set to take place from November 20 to November 29, 2026, at the Los Angeles Convention Center.
Enhancing the Auto Experience
Chevron's Techron® is renowned for its advanced gasoline formulation, now improved with next-generation technology designed to protect engines against harmful deposits caused by lower-quality fuels. The partnership with the Los Angeles Auto Show underlines both Chevron’s commitment to innovation and the event’s role in showcasing cutting-edge developments within the automotive sector. Every November, designers, manufacturers, and brands come together at the Auto Show to present their latest vehicles and technologies, catering to a vast and influential automotive audience.
Terri Toennies, President and COO of the Los Angeles Auto Show, highlighted the significance of this collaboration, stating, "Los Angeles is the largest and most important automotive market in the United States. Having a well-respected and influential brand like Chevron with Techron igniting a new chapter at our show reflects the vital role this event plays in shaping future mobility."
Chevron's Dedication to Fuel Technology
Andy Walz, President of Chevron's Downstream, Midstream & Chemicals, reiterated the company's ongoing commitment to fuel innovation. "Fuel technology never rests. Our new Techron formulation builds upon our drivers' expectations—engine cleanliness, reliable performance, and peace of mind at the pump—while further highlighting our continuous focus on science-based innovation. We are thrilled to showcase this technology at the Los Angeles Auto Show," said Walz.
The sponsorship will feature a dedicated experience area at the show, focusing on Chevron with next-generation Techron, marking the brand’s official foray into this new chapter. This unique space will highlight the company’s trusted fuel, alongside the latest cars, innovative technologies, and the industry's most awaited launches. Further details regarding events, creative content, and promotional activities will be revealed in the months leading up to the show.
Engaging Experiences for Fans
Attendees will enjoy an enriched consumer experience at the 2026 Los Angeles Auto Show, with new live events, a robust lineup of programming, and special ticket offers designed for Southern California families and car enthusiasts. Chevron with Techron will weave through consumer promotional activities, live experiences, and digital storytelling throughout the event. Details on activities and discounts will be announced as the opening date approaches.
Embracing Los Angeles' Driving Culture
Both Chevron and the Los Angeles Auto Show understand the unique tapestry of Los Angeles’ driving community, home to one of the world's most diverse driving populations. Chevron boasts one of the largest branded station networks in the area, offering various grades of gasoline infused with the respected Techron formulation. For millions of Los Angeles residents, Chevron has become integral to their daily journeys.
The event will also celebrate this ethos through an original film series, "All Roads Stories," showcasing the people, places, and vehicles that shape Southern California's car culture.
AutoMobility LA: The Launchpad for Innovation
Additionally, Chevron with Techron will participate in AutoMobility LA, the industry and media event that kicks off the 2026 Los Angeles Auto Show. This event gathers manufacturers, suppliers, designers, tech experts, and global media to partake in new car reveals, executive presentations, and forward-thinking dialogues shaping the future of the industry. The specific activities for Chevron with Techron at AutoMobility LA will be confirmed prior to the show.
As the anticipation builds for the 2026 Los Angeles Auto Show, car lovers and industry professionals alike are encouraged to stay updated on new car debuts, special events, ticket offers, and daily schedules by visiting
laautoshow.com. AutoMobility LA will take place on November 19, 2026. For further details, visit
automobilityla.com.
About the Los Angeles Auto Show
The Los Angeles Auto Show®, founded in 1907, is one of the oldest and most influential auto exhibitions globally. It serves as a significant consumer event platform for car buyers, enthusiasts, families, media, and the global automotive industry. This prestigious show occurs annually at the Los Angeles Convention Center, featuring global manufacturers, new vehicle launches, test drives, technology showcases, lifestyle programming, and the essence of Southern California's car culture, marking its importance as the nation’s leading automotive market.
About Chevron
Chevron is a leading integrated energy company committed to providing affordable, reliable, and increasingly cleaner energy essential for human progress. Chevron explores for and produces crude oil and natural gas; refines and markets transportation fuels, lubricants, petrochemical products, and additives; and develops technologies that enhance its business and the industry's development. With a focus on reducing operational carbon intensity and expanding new energy ventures, Chevron continues to be an industry leader. For more information about Chevron, please visit
www.chevron.com.