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A New Era for Horizon Commerce

Horizon Media Holdings, known as the leader among independent media agencies globally, has recently transformed its commerce agency, Night Market, into Horizon Commerce. Officially announced on June 11, 2025, this significant rebranding reflects the company's commitment to adapting to the rapidly evolving commerce landscape, which is currently valued at approximately $6.4 trillion.

Bob Lord, the President of Horizon Media Holdings, articulated the vision behind this change, emphasizing that modern commerce is ubiquitous and deeply integrated into consumers' lives. Today’s consumers expect the flexibility to shop across various platforms and to have a personalized experience. Horizon Commerce is designed to bridge the gap between consumer intent and actual purchases, providing brands with the necessary tools to engage effectively in this ever-connected environment.

Initially launched in 2020, Night Market made a name for itself by leveraging data-driven strategies for omnichannel commerce. The rebranding to Horizon Commerce signifies a profound evolution, with new capabilities that enhance consumer interactions and drive business outcomes. These enhancements include advanced channel management, comprehensive business outcome dashboards, and a seamless integration of retail media with digital experiences through an innovative platform known as NEON.

As Randy Browning, the president of Horizon Commerce pointed out, this rebranding represents more than just a name change; it encapsulates the journey of their growth and their bold objectives for the future. Horizon Commerce aims to transform marketing from merely a cost center into an essential profit-driving sector—connecting engaging media with impactful digital experiences and generating insights that ultimately improve business performance.

The enhanced focus on AI-driven automation enables Horizon Commerce to cultivate growth by turning valuable insights into actionable strategies for not only large clients such as Revlon and Boiron USA but also for numerous partnerships with leading platforms including Amazon Ads and Walmart Connect. These alliances enhance the innovation potential that Horizon Commerce can tap into while utilizing omnichannel intelligence that merges paid media, proprietary consumer experiences, and retail data analytics.

Brian Gearhart, from Revlon, praised Horizon Commerce for its ability to empower rapid and informed decision-making through the NEON platform. This platform enhances engagement, influences consumer purchasing decisions, and fosters revenue increases, solidifying Horizon Commerce's status as a strategic partner driving measurable impacts within the marketplace.

NEON, the core of Horizon Commerce's solution offering, addresses many longstanding issues in retail and commerce media, such as inconsistent measurement and poor data transparency. Tools incorporated in NEON, like predictive forecasting and performance simulation, enable brands to optimize their tactics for maximizing incremental sales and return on investment.

Boiron USA's Sha Atakhanov highlighted the necessity of adapting quickly in the fast-paced retail sector, commending how NEON allows them to gain clarity in their digital investments while enhancing performance.

Horizon Commerce also stands out due to its comprehensive service line, which includes commerce consulting, customer strategies, creative product development, media planning, and management of owned media—an all-encompassing approach designed to help brands navigate the complexities of digital transformation and deliver high-impact results.

In summary, Horizon Commerce epitomizes a forward-thinking agency purpose-built to boost performance where brands interact with buyers across diverse channels. With a foundation in predictive data and seamless consumer experiences, Horizon Commerce seeks to foster significant growth while ensuring that their clients can thrive in a market characterized by constant change and technological advancement. At the heart of this mission remains NEON, their innovative retail media platform that continues to prove its value by delivering substantial revenue lifts and predictive accuracy in decision-making.

About Horizon Media Holdings

Horizon Media Holdings is the private parent company of Horizon Media, recognized as the largest media agency in the U.S. and the leading independent agency globally. Along with its numerous portfolio companies, including Horizon Next, Horizon Commerce, and more, Horizon Media Holdings champions enterprise-level innovations and collaborative growth initiatives that empower clients to successfully adapt to the evolving marketing landscape.