#Japan #Minato-ku, Tokyo #CHANT #TANE #CM INDEX

Highlighting CHANT's TV Commercial

The brand CHANT, known for its ethical cosmetics that cater to sensitive skin, has recently garnered attention for its TV commercial featured in the January 2026 issue of "CM INDEX." This issue, dedicated to advertising and commercial media insights, will be available on January 15, 2026. CHANT aims to bridge the gap between care for sensitive skin and environmental consciousness, reflecting family-centric values in its product offerings.

A Closer Look at the TV Commercial

The commercial showcases CHANT’s all-in-one body shampoo bar, named "TANE," which is designed for families dealing with sensitive skin. This product cleanses hair, face, and body seamlessly, fulfilling a fundamental need for many households. The advertisement emphasized the core values of CHANT without relying on exaggerated representations. Instead, it presented an authentic narrative that resonates with daily family life.

You can watch the commercial here: TANE TV Commercial.

Behind the Campaign

Launched on December 1, 2025, the TANE commercial reflects the initial drive behind CHANT's product development, rooted in real-life challenges that families face. This narrative not only enhances brand identity but also connects with consumers looking for genuine solutions. Through PR TIMES STORY, detailed insights into CHANT’s brand story are accessible, showcasing how these products evolved from small familial issues into significant market offerings.

Following the commercial broadcast, CHANT launched a promotional campaign that attracted over 80 participants, signaling a strong consumer interest and engagement. Despite airing in a local broadcast area, the response has affirmed CHANT’s resonance with its target audience and the successful delivery of its brand message.

Words from Leadership

Akiyo Tanioka, the CEO of CHANT, expressed her excitement about the commercial's recognition, stating, "CHANT was born from small everyday challenges faced by families. We value crafting products that are deeply connected to the real lives of our consumers. To have our story reflected and appreciated in this commercial is fulfilling, and we strive to maintain a brand that emerges from genuine lived experiences."

About CHANT

CHANT is an ethical cosmetics brand that offers a unique solution in the form of its all-in-one body shampoo bar. Designed to wash hair, face, and body, it combines sensitivity-conscious formulations with sustainability. Their mission is to promote simplicity in daily care that is accessible for families regardless of age or gender.

To explore more, visit the official brand website at CHANT Tokyo or shop online at CHANT Online Store.

Upcoming Events

CHANT is committed to broadening consumer experiences and will participate in upcoming exhibitions and events demonstrating their branding and product efficacy. Notable upcoming events include:

• - Daikoku Shoten hosted by Nakagawa Masashichi, from February 4 to 6, 2026, at Ebisu Garden Hall (Booth No. 4).
• - Re-Life Festival hosted by Asahi Shimbun, from February 22 to 23, 2026, at Tokyo International Forum (Booth No. E-5).

About CM INDEX

"CM INDEX" is a specialized publication launched by Tokyo Kiki in 1986, dedicated to advertising and commercial media insights. It features consumer surveys, rankings, industry-specific analyses, and a variety of advertising-related information essential for professionals in the field.

For further inquiries regarding CHANT, contact:

• - Company: CHANT Co., Ltd.
• - Contact Person: Akiyo Tanioka
• - Email: [email protected]
• - Website: CHANT Tokyo