Roti Modern Mediterranean Launches First Delivery-Only Kitchen in Atlanta Area

Roti Modern Mediterranean: Atlanta’s Bold New Flavors

Roti Modern Mediterranean has made an impactful entry into the Atlanta culinary scene with the launch of its very first ghost kitchen in Smyrna, Georgia. This significant development, announced on January 20, 2026, is a game-changer for diners in the greater Atlanta area who crave fresh and customizable Eastern Mediterranean cuisine.

What is a Ghost Kitchen?

The concept of a ghost kitchen, or delivery-only kitchen, is reshaping the way food is served. Unlike traditional dine-in restaurants, ghost kitchens operate exclusively for off-premise dining. This format allows food brands like Roti to reduce overhead costs while ensuring quick service and high-quality meals. This setup caters perfectly to consumers who prefer ordering food online and having it delivered right to their doorstep.

Roti’s new Smyrna location serves as a strategic hub designed to reach customers across this bustling metropolitan network without the footprints of a conventional restaurant. This move not only enables greater access to Roti's range of bowls, salads, and wraps but also enhances efficiency in food preparation and distribution.

Reasons Behind the Move

Matthew Walls, President and Chief Stores Officer of Edible Brands, expressed excitement about the opening. “This ghost kitchen represents a major milestone in our development strategy,” he emphasized. The kitchen's launch allows Roti to expand its home-market presence and cater to a growing demand for convenient culinary experiences without compromising on the quality of fresh ingredients and bold flavors.

Atlanta's evolving dining landscape makes Smyrna a prime spot, situated just northwest of downtown and known as one of the region’s fastest-growing suburbs. By leveraging popular delivery platforms like DoorDash, Uber Eats, and Grubhub, Roti can efficiently connect with its customer base and expand accessibility to its Mediterranean offerings.

To celebrate the grand opening, Roti is enticing new customers with a promotional offer: $5 off their first orders via online or through the Roti app, valid until the end of February 2026.

The Growth Strategy

Roti's expansion doesn’t stop here. Recently acquired by Edible Brands, the restaurant is broadening its reach beyond traditional dining. They are solidifying their presence not only in the Atlanta area but also through a thrilling new partnership with Mercedes-Benz Stadium, featuring a limited menu accessible during major NFL games.

Sara Berthen, Vice President of Global Franchise Development, highlighted the importance of ghost kitchens in their growth strategy. “They allow us to expand strategically, test new markets, and meet today’s consumers where convenience matters most,” she noted.

Moreover, Roti is pursuing national franchising opportunities, actively looking to establish itself in key states such as Michigan, Ohio, Florida, and Texas. The booming Mediterranean restaurant sector in the U.S., currently valued at $33.4 billion, showcases a strong demand for fresh and health-oriented dining options, making this a timely move for Roti.

Each franchise opportunity requires a total investment ranging from approximately $494,300 to $813,700, which includes an initial franchise fee of $35,000. This investment not only paves the way for budding entrepreneurs but also ensures they have the backing of a well-established brand in the foodservice industry.

About Roti Modern Mediterranean

Founded in 2007 in Chicago, Roti Modern Mediterranean has built a reputation as a fast-casual dining option known for its customizable menu of fresh, Eastern Mediterranean cuisine. The chain currently operates corporate-owned locations in Chicago, Washington D.C., Minneapolis, and even has a presence in Mercedes-Benz Stadium in Atlanta. Roti aims to deliver bold flavors while promoting better-behavioral eating habits, making Mediterranean food accessible to a wider audience across the nation. As part of the Edible Brands portfolio, Roti emphasizes wholesome, delicious meals prepared with genuine spices and authentic flavors. With its ongoing expansion, the future of Roti looks promising as it aims to satisfy consumer demands for fresh, globally inspired dining experiences.

For more details about Roti's offerings or franchise opportunities, visit www.roti.com/franchise.