#Japan #Tokyo #Running #PUMA #SAYSKY

Launch of the PUMA x SAYSKY Collection

On October 24, 2025, PUMA Japan, headquartered in Shinagawa, Tokyo, will launch its much-anticipated second collaboration with Danish running brand SAYSKY, known for its innovative approach to street running. Inspired by the theme of "The Unsung Heroes," this collection honors everyone who supports athletes on their journeys, from training partners to cheering friends and family.

About SAYSKY

SAYSKY emerged in 2013 in Copenhagen, Denmark, with a mission to blur the lines between high-performance running gear and lifestyle apparel. Characterized by its sleek Nordic design and use of quality materials, SAYSKY has captured the admiration of runners across the globe. The initial collaboration, which debuted in March this year, received tremendous acclaim, paving the way for this exciting follow-up.

Collection Overview

The PUMA x SAYSKY collection boasts a range of products, focusing on two innovative running shoe models alongside a selection of functional yet stylish apparel and accessories. The collection symbolizes unity, embodying the supportive culture prevalent in running communities. Shoulder-to-shoulder with teammates, every runner discovers strength in togetherness, emphasized by the collection's clean lines and striking graphics that reflect the shared journey.

Product highlights include the groundbreaking "FAST-R NITRO™ ELITE 3" and the versatile "VELOCITY NITRO™ 4," both featuring SAYSKY's minimalist aesthetic with autumn-inspired colorways. Moreover, the apparel and accessories cater to various running scenarios, ensuring comfort during both activities and recovery, crafted from breathable, lightweight materials suitable for wear during training and cheering.

Voices Behind the Collection

Nicklas Korsholm Fenger, CMO of SAYSKY, shared, "With this second launch, we pay tribute to the unsung heroes behind every runner. We express our gratitude for those who sacrifice their time to support runners. Running may seem like an individual sport, but reaching the finish line is never about one person’s effort alone."

Casey Martinelle, a graphic designer at PUMA, added, "This collection represents a community that supports each other. Together, we push limits as a team and turn dreams into reality. The designs convey our message of camaraderie, symbolizing that no one runs alone."

Product Details

• - FAST-R NITRO™ ELITE 3 Saysky

- Price: ¥38,500 (tax included)
- Product Numbers: 312318/312319 (Women's)
- Color: 01

• - VELOCITY NITRO™ 4 SAYSKY

- Price: ¥16,500 (tax included)
- Product Numbers: 311910/311909 (Women's)
- Color: 01

• - PUMA x SAYSKY Singlet AOP

- Price: ¥9,350 (tax included)
- Product Number: 528227
- Color: 90

• - PUMA x SAYSKY Run Shorts Men's

- Price: ¥9,900 (tax included)
- Product Number: 527221
- Color: 90

• - PUMA x SAYSKY SS T-Shirt

- Price: ¥7,700 (tax included)
- Product Number: 528233
- Color: 69/87

• - PUMA x SAYSKY Brushed LS

- Price: ¥13,200 (tax included)
- Product Number: 528235
- Color: 16

• - PUMA x SAYSKY Short Tights AOP

- Price: ¥10,450 (tax included)
- Product Number: 527834
- Color: 90

• - PUMA x SAYSKY Military Cap

- Price: ¥6,050 (tax included)
- Product Number: 026672
- Color: 01

About PUMA

PUMA is one of the world’s leading sports brands, focusing on designing, developing, and marketing footwear, apparel, and accessories. For over 75 years, PUMA has been accelerating sports and cultural development, creating products for various competitive categories. Moreover, through collaborations with renowned designers and brands, PUMA integrates the essence of sports into fashion and street culture. Operating in over 120 countries, the PUMA Group encompasses brands like PUMA, Cobra Golf, and Stitchd, employing around 20,000 people globally. For more details, visit PUMA Japan.

GO WILD Campaign

Kicking off in 2025, PUMA is introducing the largest global campaign in its history, "GO WILD." It promotes the idea that the true essence of sports lies not just in victory, but in enjoying oneself and embracing one's inner passion. The campaign seeks to redefine the values associated with sports across various disciplines, transcending traditional boundaries. Visit GO WILD Campaign for insights, including campaign videos and podcasts featuring PUMA brand ambassadors like Usain Bolt.