Terra Delyssa Introduces Eco-Friendly Extra Virgin Olive Oil Refill Pouch for Sustainability

Terra Delyssa Launches Organic Extra Virgin Olive Oil Refill Pouch

CHO America has recently unveiled its latest offering—an Organic Extra Virgin Olive Oil refill pouch—available at The Fresh Market. This initiative aims to make the consumption of high-quality olive oil more sustainable, catering to the growing consumer demand for eco-friendly options.

The refill pouch allows customers to reuse their existing Terra Delyssa glass bottles, providing a convenient way to refill their oil while diminishing their environmental footprint. Specifically designed for Terra Delyssa’s signature dark glass bottles, this innovative solution ensures a straightforward and mess-free refilling process without the need for any tools.

This dual-format approach marks a significant step towards building a comprehensive refill ecosystem. By simplifying the refilling process, Terra Delyssa not only caters to consumer preferences but also aligns with sustainability goals. Traditional glass packaging can create substantial waste, but with the new pouch, consumers can enjoy premium quality olive oil, while significantly reducing packaging material use.

The refill pouch boasts a remarkable reduction of 96% in packaging weight and a 60% decrease in carbon footprint compared to conventional packaging solutions, all while maintaining the quality of the olive oil. Crafted from opaque, food-grade materials, the pouch guards against light exposure, ensuring the olive oil remains fresh and flavorful—retaining the low acidity and traceable qualities that Terra Delyssa is celebrated for.

Wajih Rekik, CEO of CHO America, highlighted this innovation as a direct response to customer feedback. "Our consumers expressed their love for both our olive oil and glass bottles and wanted a way to continue using them instead of discarding them. Thus, the refill pouch serves as our answer, allowing them to minimize waste while enjoying the same organic, single-origin extra virgin olive oil they have come to rely upon."

This refill format has gained recognition in Europe, already honored as Product of the Year in France, and showcases the potential for consumer adaptability in the sustainable olive oil market. As Terra Delyssa strides along its sustainability journey, targeting net-zero carbon emissions by 2040, this launch represents a noteworthy milestone.

Both the Organic Extra Virgin Olive Oil glass bottle and the refill pouch are currently available at The Fresh Market locations across North America.

Founded on the principles of quality and sustainability, CHO America oversees various brands, including Moresh, Origin 846, and BULK by CHO, and is dedicated to excellence in the olive oil industry. Terra Delyssa, recognized as one of the fastest-growing olive oil brands in North America, has won over 40 medals recently, indicative of its esteemed reputation. To explore their offerings and deepen your understanding of their commitment to quality, visit www.terradelyssa.com or www.cho-america.com.