#United States #Big Game #East Hanover #RITZ® Crackers #Salted Snacks

RITZ® Crackers Returns with a Salty Celebration for the Big Game

As the excitement builds for one of the year's most anticipated sporting events, RITZ® Crackers is set to make a splash with its latest campaign, themed 'RITZ Island.' This vibrant advertisement will air during the third quarter of the Big Game, bringing the salty goodness and the fun of RITZ® Crackers to millions of viewers. 

Star-Studded Cast

The commercial features an impressive ensemble of celebrities, including actor Jon Hamm, comedian Bowen Yang, and actress Scarlett Johansson. This trio adds a unique flair to the ad, injecting humor and fun while showcasing the beloved snack. The ad opens with Hamm and Yang perched on a treehouse, surveying a lively beach party crowded with fans snacking on RITZ® Crackers. Their witty banter sets the tone for the playful adventure that unfolds.

A Journey to Flavor Paradise

In the blink of an eye, the action heats up as Scarlett Johansson arrives riding a jet ski, inviting Hamm and Yang to join the beach festivities. The trio makes a stylish entrance into the party, where they indulge in the unmistakable, salty, and buttery flavor of RITZ® Crackers. This scene perfectly encapsulates the spirit of the Big Game, where food and entertainment collide.

Jon Hamm expresses his excitement, stating, "Who wouldn't want to escape to RITZ® Island for a day?" Their playful camaraderie exemplifies how RITZ® Crackers not only symbolize a delicious snack option but also serve as a catalyst for social gatherings and joy. Bowen Yang adds, "The RITZ® Crackers are a star in their own right!" marking his enthusiasm about his first Big Game spot.

Scarlett Johansson echoes this sentiment, praising the collaborative process and the fun of bringing the light-hearted spirit of the advertisement to life.

Embracing a Modern, Saltier Brand

According to Steven Saenen, the Category President of Savory Snacking, the Big Game serves as a cultural touchpoint where entertainment, sports, and culinary enjoyment intersect. He emphasizes that RITZ® Crackers are evolving into a modern brand that shapes culture and creates shared moments among friends and family. The advertisement is designed to reinforce the brand’s essence—its deliciously salty flavor—while encouraging a new generation of snackers to join the fun.

An Innovative Marketing Approach

The 'RITZ Island' commercial is part of a larger marketing strategy aimed at making RITZ® Crackers an integral part of game day celebrations. To amplify the buzz surrounding the release, the brand is launching a multi-channel marketing campaign that strengthens its presence in stores. This effort also includes special limited-edition cracker shapes designed for football fans.

The ad was produced in collaboration with award-winning firms including MARTIN*, Hungryman, and Publicis Production, with direction from Dan Opsal, who is renowned for his comedic work. This backing ensures the commercial not only entertains but also resonates with the audience at a cultural level.

Join the Party with RITZ® Crackers

RITZ® Crackers are no strangers to game day spreads and this year's Big Game is expected to showcase the brand's affinity for humor and flavor in a delightful way. Fans can stay updated on the latest from RITZ® Crackers by visiting their official website or following them on various social media platforms.

As the Big Game approaches, it's clear the RITZ® brand is ready to spark joy, elevate gatherings, and celebrate moments of connection through its timeless crackers, proving once again why they hold a treasured place in snack lovers' hearts. Let's join the fun and experience the salty paradise that is RITZ® Island this game day!