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Hershey’s New Egg-cellent Easter Collection

The Hershey Company has introduced a vibrant new Easter collection, marking the start of the season with a delightful mix of treats designed to bring joy to candy lovers of all ages. Among the highlights is the Jolly Rancher Gummies Fruity Mix, an exciting new addition that promises to be a crowd favorite this Easter.

A Sweet Surprise for Easter

Easter is a time of sweet traditions, and as Kyle Webster, Sr. Associate Brand Manager at Hershey, puts it, "Easter is a time for sweet traditions, but also for discovering something unexpected." This sentiment is echoed in their new product lineup, which balances classic favorites with fresh and playful options. The Jolly Rancher Gummies Fruity Mix features a delightful assortment of shapes—egg, chick, bunny, butterfly, and flower—and flavors that will brighten up any Easter basket.

Exploring the New Jolly Rancher Gummies Fruity Mix

This cheerful mix includes juicy flavors like peach and pineapple paired with classic favorites such as grape, blue raspberry, and watermelon. The new gummies are available in both standard and share-size pouches, making them perfect for sharing during egg hunts or family gatherings.

The Jolly Rancher brand holds a top spot in the Easter candy category, and its appeal continues to grow as Hershey expands this product line to meet consumer desires for more vibrant and bold flavors that can enhance holiday celebrations.

Fan-favorite Classics Return

In addition to the new gummies, Hershey is reintroducing several beloved treats that have become staples for Easter enthusiasts. Highlights include:

• - Reese's Peanut Butter Mini Eggs Unwrapped in a new King Size pouch. The unwrapped, bite-sized eggs are a fan favorite, and the King Size version offers even more opportunity to enjoy these chocolatey delights.
• - Cadbury Mini Creme Egg and Mini Caramel Egg, now available in convenient stand-up shareable pouches. Cadbury remains synonymous with Easter, maintaining its reputation for bringing joy with their well-loved eggs.
• - Hershey's Kisses Harry Potter Butterbeer Flavor, now offered in a shareable pouch, combines two beloved franchises for a magical treat that fans are sure to love.

Basket Essentials for Easter

To make basket-building easy and fun, Hershey's assortment includes a combination of chocolates, fruity candies, and seasonal shapes, ensuring there's something for everyone. The Reese's Seasonal Shapes Assortment offers a mix of individually wrapped Reese’s Peanut Butter Eggs and Carrot shapes, while the KIT KAT® Seasonal Shapes Assortment pairs iconic chocolate with imaginative shapes.

Families will also enjoy the Hershey Sweets Assortments, which incorporate AirHeads for a fruity twist, blending sweet and tangy flavors into Easter celebrations. These assortments aim to cater to diverse tastes, ensuring that all guests at festive gatherings can find something to satisfy their sweet tooth.

Availability and Pricing

All these treats and more will be available for Easter celebrations, with pricing set at the discretion of retailers. Fans looking to indulge in the newest Hershey offerings can explore product availability at HersheyLand.

About The Hershey Company
With a legacy spanning over 130 years, The Hershey Company continues to be a leader in the snack industry, striving to create moments of goodness with its renowned brands. With a commitment to sustainability and ethical practices, Hershey employs over 20,000 individuals globally. The company’s diverse product offerings include iconic chocolates like Hershey's, Reese's, Kisses, KIT KAT®, and more, generating over $11.2 billion in annual revenues.

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For more sweet surprises this season and to discover the latest in Hershey treats, follow their journey on their social media channels or visit Hershey’s Official Website.