Duluth Trading and Southern Comfort Join Forces for Unique Underwear Collaboration

Duluth Trading and Southern Comfort Team Up for Unique Buck Naked Underwear

In a delightful fusion of comfort and style, Duluth Trading Co. recently introduced a limited-edition line of Buck Naked® underwear in collaboration with the iconic whiskey brand, Southern Comfort. This unique partnership is not just about underwear; it symbolizes a shared philosophy of comfort, quality, and a zest for life.

Based in Mount Horeb, Wisconsin, Duluth Trading Co. is renowned for its high-performing workwear, casual attire, and outdoor gear tailored for both men and women. The brand prides itself on creating products that are not only functional but also offer a sense of comfort throughout the day. With over 20,000 five-star reviews, the Buck Naked underwear has earned its reputation for being lightweight, moisture-wicking, and remarkably comfortable—ideal for the modern, active individual.

The latest iteration of the Buck Naked Boxer Briefs, priced at $24.50, features a design inspired by the distinctive Southern Comfort bottle and label. This creative redesign brings a whimsical touch to a beloved product, inviting fans of both brands to revel in the comfort they stand for. Ricker Schlecht, Senior Vice President of Product Development at Duluth Trading, expressed his enthusiasm for this collaboration by stating, “True comfort doesn’t get much better than a smooth glass of whiskey and your favorite pair of underwear.”

Such a partnership underscores the brands' commitment to quality and comfort. David Binder, Senior Brand Director at Sazerac, the company behind Southern Comfort, echoed this sentiment by highlighting the long-standing tradition of the whiskey brand to deliver a smooth, approachable experience. He notes, “Southern Comfort has a long history of delivering a smooth, approachable experience that reflects the brand’s commitment to comfort and quality.”

The collaboration offers consumers an opportunity to indulge in both comfort and style, appealing to those who appreciate the finer aspects of life—be it a good drink or a great pair of underwear. Available exclusively through duluthtrading.com and select retail locations, the limited-edition Buck Naked Boxer Brief is intended for those aged 21 and older, ensuring a playful reminder of Southern Comfort's spirited heritage.

In an age where comfort in clothing is paramount, the Duluth Trading x Southern Comfort collaboration stands out. This initiative not only showcases the companies' shared values but also celebrates the joy that simple, everyday items can bring.

Duluth Trading, with a steadfast commitment to creating robust products backed by its “Superior Standard”, continues to thrive in the industry. Additionally, it offers a “No Bull Guarantee”, promising customer satisfaction. As it rolls out this new line, it also pays homage to its roots by addressing the needs of self-reliant individuals across the country.

Southern Comfort, a brand synonymous with smooth whiskey since 1874, has grown to become an internationally recognized name, available in over 100 countries. With different varieties including the Original, Black, and higher proof options, it caters to diverse palates. As this partnership unfolds, it enriches the narrative of comfort and style, inviting fans to embrace the spirit of both brands effortlessly.

This exclusive underwear collection aligns perfectly with the lifestyle brands, allowing consumers to express their unique sense of style while reveling in exceptional comfort. Whether you’re a seasoned Southern Comfort drinker or just discovering the joys of Duluth Trading’s offerings, this collaboration promises to deliver satisfaction on multiple fronts. Don’t miss out; head to their website or a Duluth Trading store to snag a pair before they’re gone, and remember to enjoy responsibly.

For more details about Duluth Trading Co. and Southern Comfort, check their respective websites and social media outlets for updates on new products and promotions.