#Japan #Tokyo #TV Commercial #Iiheya Net #Mei Hata

A New Wave in Home Searching: Iiheya Net TV Commercial

Daito Kentaku Partners is set to launch a fresh television commercial for its renowned apartment search brand, Iiheya Net, starting December 30. This new campaign will see actress Mei Hata assuming the role of brand ambassador, captivating audiences with her charm and engaging personality.

The theme of this CM is straightforward yet powerful: “Search for a good room, just search for 'Iiheya.'” It reflects the deep-seated desire of individuals looking for a home that resonates with their personal needs and aspirations. The commercial aims to connect emotionally with viewers, encouraging them to take that first step in their home search journey.

Mei Hata, known for her versatile performances, will appear with the brand’s mascot, Iiheya Rabbit. Throughout the short 15-second spots, she will showcase a range of expressions and reactions, embodying the heart of the campaign. The two different segments titled “Notice from Hata-san” and “Calling from Hata-san” promise to keep viewers engaged as they are greeted with encouraging words, urging them to utilize the resources available through Iiheya Net.

About Mei Hata

Mei Hata was born on April 10, 2002, in Tokyo. Standing at 152 cm tall, she embodies an endearing presence that has captivated audiences for years. Her artistic journey began at the tender age of one, and since then, she has graced both the big and small screens, featuring in numerous films and dramas. Recently, she played the lead role in the film “Nanoni, Chikiru-kun ga Amagasui,” released in 2023, which showcased her talent and depth as an actress. This was swiftly followed by her debut in a lead role in the television series “Saikou no Seito - Yomei 1-nen no Last Dance.”

Notably, her recent works include upcoming films such as “Kimi ga Tokubetsu” released on June 20 and “Jiko Bukken Zoku: Kowai Madori,” which hits screens on July 25. Additionally, she currently stars in two television dramas, “Kimi ga Tokubetsu” (MBS) and “Shukatsu Share House” (NHK BS).

The Future of Home Searching

As home seekers increasingly look for user-friendly options in their property searches, Iiheya Net is positioned as a go-to platform. With the launch of this new campaign, the emphasis is not only on finding a home but also on the emotional support that Iiheya Net aims to provide. This connection, encapsulated in Hata’s heartfelt representation, is expected to resonate strongly with those embarking on the search for their perfect living spaces.

The new Iiheya Net CM is not just a promotional effort; it is a celebration of the nuances involved in finding a home where individuals can genuinely flourish. As consumers, understanding their needs and desires is paramount, and Daito Kentaku Partners seems to recognize and advocate for this through their inspiring new campaign.