Moncler's First U.S. Grenoble Flagship Store Opens in Aspen, Colorado

Moncler's First Flagship Store in the U.S.

On February 1, 2026, Moncler proudly opened its inaugural U.S. flagship store dedicated to the Moncler Grenoble line, nestled in the picturesque setting of Aspen, Colorado. Known for its breathtaking mountain vistas, Aspen serves as a perfect backdrop for this brand's powerful presence and a statement of its dedication to alpine style and culture. This marks an important milestone for Moncler as Aspen also hosted the brand's first store in the U.S. back in 2008.

The new flagship represents more than just a retail outlet; it is a vibrant expression of Moncler’s deep alpine heritage and commitment to high-performance apparel, crafted to enhance the experiences of those who love the outdoors. Following the launch of the first Moncler Grenoble store in serene St. Moritz, Switzerland, the Aspen location embraces the same spirit, distinguished by its innovative design and immersive customer experience.

Spanning 250 square meters, the boutique's architecture draws inspiration from the majestic Rocky Mountains, reflecting the natural beauty and rugged spirit of the region. The interior merges natural materials with contemporary design, creating an inviting space that captures Aspen's essence. Visitors are greeted by an impressive cave-like entrance, evoking Moncler's storied mountaineering legacy, leading them into a world of exquisite fashion and craftsmanship.

At the core of the store lies a sculptural tree, which acts as a central gathering point for patrons, offering seating while elegantly showcasing the Moncler Grenoble collection. The design incorporates circular display bays, topped with domes, creating a rhythmic flow that enhances the shopping experience. Accessories are beautifully showcased on artistic metal tree branches, while custom furniture crafted from stone and wood echoes the rugged charm of the surrounding landscape.

Adhering to the highest international standards of energy efficiency and environmental sustainability, the boutique is currently in pursuit of LEED certification. This commitment reflects Moncler's ethos of marrying luxury with responsibility, ensuring that its flagship store serves as a model of sustainable architecture.

Aspen's flagship store is designed to be a year-round destination for enthusiasts of both winter and summer mountain sports. It presents a comprehensive view of the Moncler Grenoble universe, featuring collections that cater to all seasons, from high-performance ski wear to stylish après-ski attire and lightweight layering options for those who cherish the great outdoors.

In celebration of the opening, Moncler hosted the Moncler Grenoble brand experience in Aspen, where its Fall/Winter 2026 collection was unveiled, further solidifying its connection to this iconic mountain town. The new store not only embodies Moncler's heritage but also represents its dedication to innovation, performance, and timeless style.

About Moncler Grenoble

Born from Moncler's rich mountain heritage, Moncler Grenoble is a division focused on producing apparel designed for both on and off the slopes. With a strong emphasis on technical innovation and style, the collections encompass everything from high-performance ski wear to luxurious outdoor essentials. Founded in Monestier-de-Clermont near Grenoble, France, in 1952, Moncler continues to redefine the boundaries of luxury and performance in the fashion world, ensuring that it remains relevant in today's dynamic marketplace.