Dutch Bros® Introduces Exciting New Decadent Beverages for Dutch Luv® Celebration

Dutch Bros® Unveils New Decadent Drinks for Dutch Luv® Season



Dutch Bros, the beloved drive-thru coffee chain, is turning up the romance this February by introducing two new decadent beverages just in time for its annual Dutch Luv® season. With a commitment to delivering fun and flavorful beverages, the company is captivating the hearts (and taste buds) of customers with the launch of the Pink Velvet Mocha and Luvstruck Rebel.

Indulging in Flavor: The New Drink Offerings



Pink Velvet Mocha


This delightful drink captures the essence of indulgence with its flirty pink velvet flavor, complemented by a creamy top of pink velvet frosting Soft Top®. Customers can enjoy this sweet treat in various forms – whether it’s hot, iced, as a mocha Freeze, or as a refreshing shake. It's the perfect pick-me-up for those looking to add a dash of sweetness and warmth to their day.

Luvstruck Rebel


On the other hand, the Luvstruck Rebel dazzles with its harmonious blend of sweet blackberry and creamy vanilla, expertly mixed with the energizing Dutch Bros Rebel® energy drink. It’s decadently topped with the same pink velvet frosting Soft Top® for that extra touch of luxury. Best savored blended, this drink is perfect for those who crave both a flavorful energy boost and a delightful indulgence.

Giving Back to the Community


In the spirit of generosity, Dutch Bros is launching its Dutch Luv® Day of Giving on February 13, pledging to donate $1 for every drink sold to local charities focused on combating hunger and food insecurity. This initiative not only allows Dutch Bros to share love through its delicious drinks but also through impactful community support. Beneficiaries this year include the Central California Food Bank, San Antonio Food Bank, Utah Food Bank, Community Food Bank of Southern Arizona, and more.

Tana Davila, the Chief Marketing Officer at Dutch Bros, emphasized the connection between enjoyment and contribution. “This year's Dutch Luv season brings two new special flavors and a chance to pour extra love into our communities with any drink purchase during our Dutch Luv® Day of Giving,” she said. This initiative reinforces Dutch Bros' commitment to supporting local initiatives, allowing customers to make a difference in their communities while enjoying their favorite drinks.

A Brand with a Purpose


Founded in Grants Pass, Oregon, in 1992, Dutch Bros Coffee has grown tremendously and now operates over 1,081 locations across 24 states, while maintaining a core mission centered around kindness and community service. From its unique blend of beverages like the exclusive Dutch Bros Rebel® energy drink and nitrogen-infused cold brews to its commitment to ethical sourcing and community support through the Dutch Bros Foundation, the brand resonates with its customers on multiple levels.

As the Dutch Luv season unfolds, customers are encouraged to head to their nearest Dutch Bros location to enjoy these new drinks and participate in giving back. This initiative is about more than just coffee; it’s a celebration of connection, community, and, of course, delicious flavors. Customers can learn more about Dutch Bros and stay updated with their offerings by visiting their official website at www.dutchbros.com or following them on social media platforms like Instagram, Facebook, and TikTok for all the latest news and promotions.

In the end, Dutch Bros celebrates not only the joy of drinking exceptional coffee but also the greater joy of giving back, making each cup meaningful and impactful this Dutch Luv season.

Topics Consumer Products & Retail)

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