#Japan #Tokyo #Sustainable Design #Kokuyo #Senba

Senba and KOKUYO's Strategic Partnership: Transforming Office Spaces

Overview

On July 1, 2025, Senba Co., Ltd. (based in Tokyo) and KOKUYO Co., Ltd. (located in Osaka) officially sealed a strategic business alliance aimed at fostering domestic and global growth in creating innovative office environments. This partnership seeks to address the evolving and diverse demands for office spaces swiftly and flexibly, utilizing both companies' expertise and networks to provide comprehensive solutions including furniture and construction services, particularly targeting Asian markets.

Background of the Partnership

Recent shifts in work styles and lifestyles, along with a growing emphasis on sustainability, have dramatically altered the value and roles expected in workplace environments. In particular, as companies focus on human capital as a key competitive advantage, the need for office spaces that align closely with talent strategies, innovation promotion, and management strategies has surged.

KOKUYO has a rich history of enhancing workplace quality through the development of office furniture and work style consulting. Concurrently, Senba has leveraged its expertise in creating commercial spaces to expand its offerings to various forms of environments, including offices and accommodations. Recently, Senba has emphasized ethical space design, focusing on reducing environmental impact and promoting sustainable practices within its projects.

Collaborative Strengths and Successes

The two companies have established a foundation for collaboration, having prior experience in fulfilling mutual orders within various office construction projects both domestically and internationally. Their efforts have led to significant achievements, such as:

• - Domestic Projects: Designing and constructing large corporate offices.
• - International Projects: Designing and constructing offices for Japanese companies in ASEAN countries.
• - Collaborative Sustainability Research: Joint studies on creating sustainable workplaces and cooperative participation in various events.

These partnerships embody a successful amalgamation of KOKUYO’s design capabilities and products in workspace planning with Senba’s expertise in lively and ethical construction. They aim to provide spaces that meet high customer satisfaction by integrating their strengths into a seamless service experience.

Anticipated Benefits of the Partnership

By combining their strengths, Senba and KOKUYO intend to significantly enhance competitiveness within the domestic and international space construction sectors. Their partnership will focus on four key initiatives:
1. Strengthening Cross-Selling of Services: Using their networks to provide one-stop services for furniture and construction, primarily targeting Japanese and local businesses in Asia.
2. Enhancing Domestic Collaboration: Seamlessly delivering the entire process of space creation to meet diverse customer needs quickly and flexibly, thereby transcending traditional boundaries between office and commercial spaces.
3. Developing New Ventures: Collaborating on renovation projects to maximize the value of existing spaces.
4. Nurturing Talent Together: Joint efforts to cultivate the next generation of leaders in space construction through educator exchanges and training programs.

Statements from Leaders

Akira Yada, Executive Officer of KOKUYO, highlighted that this partnership marks a significant step in merging expertise to enhance competitiveness in global markets. He expressed a commitment to fostering new value creation across borders.

Jun Odagiri, President of Senba, noted confidence in providing high-value services globally by leveraging both companies' strengths in design, execution, and powerful sales networks. He emphasized a commitment to creating innovative workplace environments not seen before.

Future Initiatives

As part of their collaboration, Senba and KOKUYO will jointly publish the latest report, "SXWP Vol.2" on June 30, 2025. This document will feature insights on contemporary trends and case studies in space design.

About Senba

Senba supports the development of various spaces, including commercial facilities, offices, education, and healthcare environments, through comprehensive services from research and planning to design, construction, and maintenance. With a mission targeting 'future-friendly environments,' Senba promotes ethical design with a focus on community and environmental considerations.

Company Information

• - Name: Senba Co., Ltd.
• - Location: 1-2-3 Shibaura, Minato-ku, Tokyo
• - Stock Code: 6540 on Tokyo Stock Exchange
• - Notable Projects: Suntory Natural Water Factory, ISUMI Glamping Resort & Spa, various Tokyo share offices, and shopping parks.

The symbiotic relationship between these two companies not only promises to innovate office design but also reflects a growing trend toward socially responsible business practices in the market.