#United States #Trevose #SanMar #Counselor Power 50 #Jeremy Lott

The 2025 Counselor Power 50: Celebrating Industry Leaders

The Advertising Specialty Institute (ASI) has unveiled its annual Counselor Power 50 list, showcasing the most influential leaders in the $26.6 billion promotional products industry. This recognition celebrates those who are making significant strides in branding and merchandise, particularly in creating and distributing promotional items that companies use to enhance their visibility and customer engagement.

The 2025 Ranking

Topping this year's list is Jeremy Lott, the president and CEO of SanMar, a prominent supplier based in Issaquah, Washington. Lott has been recognized for his forward-thinking approach and dedication to sustainability and customer service. ASI President Timothy M. Andrews articulated the importance of remarkable leadership in this industry, stating, "The Counselor Power 50 celebrates the most forward-thinking executives driving progress across the promotional products industry. These leaders define what’s next in branded merchandise, from digital transformation to responsible sourcing."

Lott's leadership has not gone unnoticed; this marks his 13th time on the list, having first appeared alongside his father, Marty Lott, in 2013. His rise to the top is attributed to his impressive ratings from industry peers and previous honorees. Under his guidance, SanMar has been on a growth trajectory, establishing a state-of-the-art distribution center and pioneering sustainable practices aimed at reducing environmental impact.

The Impact of Leadership in Promotional Products

The Counselor Power 50 serves not just as a recognition platform but as a benchmark for innovation in promotional products. The list showcases leaders who are not only successful but also embody the values of the industry, such as creativity, sustainability, and community involvement. As noted by ASI Vice Chairman Matthew Cohn, "Jeremy leads with purpose and heart. He’s committed to steady growth, innovation, and community causes like the fight against type 1 diabetes – values that truly represent what the Power 50 stands for."

The 2025 ASI Power Summit, held in Scottsdale, Arizona, was the backdrop for this year’s reveal. This event gathered top distributors and suppliers to share insights about emerging technologies, AI innovations, and the future landscape of promotional marketing.

The Top 10 Leaders of 2025

For those curious about the other influential figures in this year's ranking, the list also includes:
1. CJ Schmidt, Hit Promotional Products
2. Kevin Lyons-Tarr and Suzanne Worwood, 4imprint
3. Frank Myers, SS Activewear
4. Jo-an Lantz and David Geiger, Geiger
5. Chris Anderson, HPG
6. Vera Muzzillo, Proforma
7. Larry Zavadil and Justin Zavadil, American Solutions for Business
8. Jonathan Isaacson and Frank Carpenito, Gemline
9. Jay Deutsch, BDA

The full list and detailed profiles are available at ASICentral.com/news, allowing readers to explore the accomplishments and philosophies of these trailblazers in the promotional products sector. As the industry continues to evolve, such recognition can inspire aspirants and existing leaders alike to push the boundaries of innovation and responsibility in their operations.

Conclusion

The Counselor Power 50 list for 2025 is more than just a ranking; it embodies the spirit of a thriving industry that adapts, innovates, and leads with purpose. The individuals highlighted not only shape their companies but also influence the collective future of promotional products, ensuring that the industry remains vibrant and impactful in the years to come.