#USA #New York #Philosophy #Lacey Chabert #purity cleanser

Philosophy's 'It Was Always You' Campaign

As Valentine's Day approaches, the renowned skincare brand philosophy is unveiling its latest campaign titled "It Was Always You," featuring none other than the beloved actress Lacey Chabert. Known for her iconic roles in holiday romance films, Chabert brings her charm to this playful campaign that eloquently draws parallels between finding love and reconnecting with the treasured purity one-step facial cleanser, a product celebrated for over 25 years.

The campaign’s lighthearted narrative portrays Chabert as a city lawyer who returns to her family's quaint farmhouse, where she encounters an old flame. As she reminisces about their shared history through nostalgic photographs, viewers are led through a whimsical journey imbued with humor and warmth. In an unexpected twist, rather than reigniting her romance, she rediscovers her love for the purity cleanser, humorously emphasizing that sometimes, what you’ve been searching for has been right in front of you all along.

The commercial, styled akin to a movie trailer, brilliantly encapsulates the essence of Chabert’s legacy in feel-good stories, deftly intertwining nostalgia and humor. Andrea DiNunzio, General Manager of Luxury Skincare at Coty, emphasized the intent behind the campaign: "In an industry saturated with numerous facial cleansing options, we aim to remind current and potential customers that our award-winning cleanser has been effectively hydrating and cleaning skin since 1996. Our concept merges comedy with nostalgic elements, and who better to partner with than Lacey, the reigning queen of feel-good romance?"

The campaign premiered on January 28 across various social media platforms, including philosophy and Lacey Chabert’s channels. It will also be shared through the influence of additional content creators, expanding the reach of this heartwarming message. Directed by comedic filmmaker Joe Pernice and produced by Broken Seal Productions, the campaign has garnered significant attention, setting the stage for engaging narratives in skincare marketing.

Clinically proven and dermatologist-endorsed, the philosophy purity one-step facial cleanser is distinct from typical soaps or gels. Its unique formulation blends cleansing actives into a moisturizing base, skillfully removing heavy makeup and pollutants while ensuring hydration even after rinsing. The result is soft, conditioned, and refreshed skin, making it a beloved favorite among skincare enthusiasts.

As part of the campaign’s launch, philosophy is excited to offer 1,000 free 3oz purity one-step facial cleansers to fans and skincare enthusiasts who visit their website. Customers can use the code ITWASALWAYSYOU at checkout, but supplies are limited, creating a sense of urgency among avid followers.

In addition, the full-size purity made simple one-step facial cleanser, available for an affordable $28 (8oz), can be purchased at Ulta Beauty and through the official philosophy website. The awareness generated by this campaign not only underscores the quality of the product but reinforces the importance of self-appreciation and love during the widely celebrated holiday.

For more information about philosophy's products or to learn about the campaign, fans can visit philosophy.com. Follow Lacey Chabert on Instagram @thereallacey and on TikTok @laceychabertcollection for more updates and engaging content.

This initiative marks a strategic move for philosophy as they embrace storytelling and humor to forge a deeper connection with their audience. It's a delightful reminder that sometimes true love is about embracing what has always been a part of you.

About Philosophy

Philosophy is celebrated for its commitment to combining skin care with holistic wellness, producing results-driven products designed to elevate both appearance and spirit. With its range of dermatologist-endorsed skincare lines and fragrance offerings, philosophy bridges the gap between beauty and mental well-being, encouraging every individual to look, feel, and be their best selves.