Method Enhances Coachella Experience with Immersive Body Care Activation

Method Returns to Coachella

Method, a standout in the personal care sector known for its sustainable and beautifully designed products, is back for its second year as the official body and hair care sponsor of the Coachella Valley Music and Arts Festival. This time around, method is unveiling an exciting concept called "Dream in the Desert"—an immersive experience that reflects the festival's essence of creativity and self-expression.

Experience the Dream

Located in the heart of Coachella's Main Grounds, the Dream in the Desert activation transports festival attendees into four enchanting dream worlds, each inspired by a unique scent from method’s new Dream Foam foaming body wash line. These fragrances include:

1. Velvet Ember – A warm, woodsy blend of vetiver and amber, inviting guests into a cozy, glowing retreat.
2. Iridescent Shore – Inspired by sea spray and salt air, this world offers a celestial escape reminiscent of sailing into the sunset.
3. Bloom Lounge – A delightful frolic through a magical meadow with scents of white flowers and tuberose, perfect for a relaxing vibe.
4. Enchanted Grove – A whimsical forest filled with larger-than-life foam flowers, infused with jasmine and sandalwood aromas.

This innovative experience highlights the remarkable connection between shower time and transformative life moments. Recent research suggests that a significant majority of individuals not only feel their best but also have their most inventive ideas while showering. Method recognizes this as an opportunity to enhance the festival experience, encouraging guests to explore their creativity within this sensory adventure.

Accessible Self-Care for All

Alongside the Dream in the Desert experience, festival-goers will find method’s hand soap in the restrooms and personal care products available in the campgrounds, ensuring that everyone can start their day fresh and invigorated. Also returning this year is Lulu the Loofah Cart—an interactive sampling cart that adds a pop of color and joy across the festival grounds. Lulu allows attendees to sample various method products, making self-care accessible and fun during the festival.

Festival attendees can visit method's Dream in the Desert from April 11-13 and April 18-20 at the Empire Polo Club, Indio, California. To catch all the excitement from the festival, fans are encouraged to follow @methodproducts on social media or join method's Broadcast Channel for unique behind-the-scenes insights.

Keeping the Dream Alive at Home

In an effort to extend the magic of the festival, method is introducing an exclusive AR experience via Snapchat, allowing those who aren’t attending Coachella to participate in the Dream in the Desert journey virtually. Products showcased at Coachella, including the popular shampoo, conditioner, and body washes, are now available for purchase in various major retail outlets, including Target and Walmart, as well as online at methodproducts.com.

Method continues to innovate within the personal care industry, emphasizing sustainability and beautiful design alongside a commitment to self-expression. Each shampoo and conditioner is priced starting at $10.99, with body washes beginning at $7.99. The Dream Foam products start at $11.99 for 13.5 fl oz.

To explore the complete range of method products and find out more about their involvement at Coachella, be sure to visit methodproducts.com. Experience how method is redefining self-care and inspiring creativity at one of the most prestigious festivals in the world.