#Japan #Tokyo #NI Consulting #Kanna Hashimoto #NI Collabo 360

Kanna Hashimoto Revamps the Business World with NI Consulting's New TV Commercial

In the ever-evolving landscape of business, digital transformation (DX) has become a vital necessity for companies striving to stay competitive. Enter NI Consulting, a Tokyo-based firm specializing in management consulting and the development of business support systems. At the helm of their latest initiative is actress Kanna Hashimoto, renowned for her versatile performances in film and television. Since her debut as the AI assistant in Sales Force Assistant in 2014, Hashimoto has embodied the role of a digital transformation doctor, guiding small business owners towards effective solutions.

Revitalizing Small Businesses through Digital Changes

Starting in February 2026, NI Consulting will launch an innovative TV commercial featuring Hashimoto as a DX doctor. The ad aims to highlight three core messages: 1) NI Consulting's identity as the 'doctor' for corporate health, 2) the effectiveness of the NI Collabo 360 software as a comprehensive digital transformation tool, and 3) the assurance that even companies lacking in digital skills can embrace a bright digital future with affordable solutions.

In the ad, Hashimoto and her team of DX doctors visit small business owners wrestling with various organizational challenges. With a refreshing white coat, she approaches each unique case, prescribing the NI Collabo 360 software as a holistic remedy to aid in their journey towards digitalization. Fields like schedule and document management, internal communication, and workflow optimization are emphasized, addressing prevalent issues such as slow digital adoption and cumbersome paperwork.

Engaging the Audience with Compelling Solutions

The commercial series consists of four segments, including both 30-second and 15-second spots. Each segment features scenarios reflecting relatable business predicaments, such as difficulty in internal digitalization or managing employees' schedules effectively. The message communicated by Hashimoto and her team is clear: “It can be done! With NI Collabo.” Her charismatic presence not only captivates the audience but also instills a sense of hope and practicality for company leaders facing modernization hurdles.

Technology Meets Affordability

At the heart of this initiative is NI Collabo 360, a comprehensive groupware solution designed to unify various functionalities like email management, workplace safety checks during emergencies, and team collaboration tools, all at a remarkably low price of 360 yen per month per user. This innovative system empowers companies to transform digitally across all facets of their operations, reinforcing that advancement is possible without breaking the bank.

Behind the Scenes and What’s Next

As part of the rollout, a making-of feature will be released on February 2, further immersing audiences in the creation process and offering exclusive interviews with Hashimoto herself. This not only enhances the connection audience can make with the product but also showcases the commitment of NI Consulting to modern business methods.

A Dynamic Presence in Digital Transformation

Kanna Hashimoto's involvement in this campaign reinforces her dynamic presence within both the entertainment field and the corporate sector. With notable performances spanning television and film, including leading roles in acclaimed productions, she has become an influential figure in Japan. As her career continues to flourish, Hashimoto's role as an ambassador for NI Collabo 360 is much anticipated, especially with her upcoming projects further showcasing her talent.

Conclusion

The partnership between Kanna Hashimoto and NI Consulting promises a new chapter for small businesses in Japan. It emphasizes the importance of embracing digital transformation to achieve long-term growth and stability. As the commercial launches nationwide, all eyes will be on how this effort impacts small enterprises seeking to navigate the complexities of modern-day management through technology. Stay tuned for more updates on this exciting initiative, as well as Hashimoto's thriving career in the entertainment industry.

For more information about NI Collabo 360, visit NI Consulting's official website.