Ureru Net Advertising Group Launches New Casting Service to Enhance Advertising Effectiveness

Ureru Net Advertising Group Introduces a Game-Changing Casting Service

Ureru Net Advertising Group, a consolidated subsidiary based in Fukuoka, Japan, has officially launched their new "Casting Service." This initiative aims to optimize advertising effectiveness by leveraging insights from their extensive experience in ad operations and creative design. The focus is on supporting brands in choosing the right talent not just as a resource, but with a results-driven approach that takes into account product characteristics, audience psychology, communication context, and pathway design.

Background of the Service Launch

In recent years, the rise of social media, video ads, and live commerce has significantly increased the impact of not only who is chosen as talent but also how they are presented. Factors such as context, creative elements, and distribution pathways have become critical in determining advertising success. However, there are challenges in the casting domain, particularly concerning ambiguous evaluation metrics that make measuring outcomes difficult.

With a wealth of knowledge amassed from various ad operations and creative refinements, Ureru Net Advertising Group is well-equipped to extend these insights into the casting space. Their goal is to provide a comprehensive service that integrates talent selection with operational improvements, ultimately enhancing advertising ROI for their clients.

Overview of the Casting Service

The newly introduced service encompasses a holistic support model, covering everything from talent selection to operational design and creative direction. Key offerings include:

- Organizing casting policies based on product specifics, target demographics, and communication strategies.
- Selection and proposal of various types of talent, including influencers, celebrities, experts, and creators.
- Assistance with creative planning, such as video structuring, commentary design, and presentation methods.
- Operational design support that includes pathways for distribution, landing pages, and upsell strategies.
- Post-implementation reviews that lead to improvement suggestions, aiming for a higher success rate in operations.

Note: The specific range of service offerings may differ based on the individual project requirements, including production and operational frameworks or KPI settings tailored to client needs.

Competitive Advantage of Ureru Net Advertising Group

Ureru Net Advertising Group distinguishes itself by not just treating casting as a standalone component but as part of an integrated approach—optimizing all elements of the campaign, such as video content, landing pages, offers, and pathways. They intend to maintain coherence across campaigns by continuously integrating talent evaluation and improvement cycles within their various service offerings.

Expected Implementation Areas

This service aligns particularly well with social media advertising, video marketing, and live commerce, especially in formats like short videos or live streams where personal expression significantly impacts outcomes. Alongside current advertising and consulting clients, this service will also be offered to new customers as part of a broader expansion strategy.

Future Outlook

In the short term, the focus is on expanding support areas for existing customers through cross-selling initiatives and enhancing transaction values and customer lifetime value (LTV). In the medium term, the aim is to accumulate data and knowledge from executed campaigns, ultimately working towards a more standardized proposal and operational model.

While the immediate impact of this new service on the consolidated financial results of Ureru Net Advertising Group is expected to be minimal, they anticipate a positive contribution to their consolidated performance by July 2026.