#Japan #Yokohama #Giftee #CCCMK Holdings #Performance Media Network

CCCMK Holdings and Giftee Collaborate for Enhanced Promotions

CCCMK Holdings Inc. (CCCMKHD), based in Yokohama, Kanagawa, has announced a strategic partnership with Giftee Inc. to enhance its promotional capabilities via the V Points app starting February 1, 2026. This collaboration combines CCCMKHD’s popular V Points app, which allows users to earn and redeem points seamlessly, with Giftee’s innovative Performance Media Network (PMN), a promotional platform tailored for effective marketing.

Overview of the Partnership

With this integration, manufacturers will have access to a broader audience through up to ten different consumer-facing apps leveraging PMN. This advancement aims to streamline promotional efforts, particularly focusing on the dual goals of increasing visibility and driving sales results for diverse products. The V Points app facilitates users in earning rewards at approximately 160,000 partner stores across Japan, along with various digital outlets worldwide.

Since its inception in 2016, Giftee for Business has rapidly evolved, responding to expansive promotional needs ranging from surveys and loyalty rewards to social media campaigns. Remarkably, it has successfully implemented over 70,000 individual campaigns, showcasing the platform's adaptability across various industries.

The Role of Performance Media Network

The PMN is designed to alleviate traditional marketing challenges faced by manufacturers, especially the financial and temporal burdens associated with in-store promotions. By efficiently targeting specific demographics through multiple consumer apps, manufacturers can deploy rigorously structured promotional schemes. The platform also utilizes advanced AI technologies, incorporating AI-OCR capabilities for precise identification of potential participants, ensuring that rewards are awarded only to legitimate customers who meet promotional criteria.

The V Points app enhances the shopping experience by offering tools such as the Mobile V Card, V Card Coupons, and the V Rank system, which collectively improve customer engagement and incentivize loyalty across both physical stores and online channels. These features support a more integrated and rewarding shopping experience, ensuring that loyalty reward systems remain attractive and functional for users.

New Features: Receipt-Based Incentives with Resitame

In a pivotal development, the V Points app will unveil the Resitame service concurrently with the partnership launch, allowing users to earn V Points by capturing images of receipts for qualifying purchases. This new feature is intended to increase user interaction and integrate promotions directly into the everyday shopping experience. Customers will have the ability to select from listed products within the app, and simply by snapping a photo of their receipts under specified conditions, they can accumulate V Points as incentives.

This capability is designed to leverage the extensive network of V Points partners, reinforcing the app’s value proposition. The ease of participation—combined with the analytic function from Giftee, which assesses receipt uploads and confirms eligibility for V Points—ensures a seamless and rewarding experience for customers.

Looking Ahead: Future Collaborations

Giftee plans to expand its network of media partners to facilitate even broader promotional initiatives. This strategy aligns with its mission to create versatile and large-scale promotional channels to meet various corporate needs effectively. By continuously innovating and adapting to market demands, Giftee aims to enhance the gift-giving experience and engagement levels among users.

As businesses and municipalities increasingly rely on effective promotional strategies, collaborations like that of CCCMK Holdings and Giftee represent a significant step forward in modern marketing practices. By focusing on innovative solutions and consumer engagement, these partnerships are paving the way for a more interconnected and rewarding commerce landscape.

CCCMK Holdings and Giftee’s collaboration signifies a meaningful advancement in the digital marketing sector, aiming to create effective promotional opportunities that resonate with consumers and drive impactful results for businesses.