#Japan #Tokyo #My Number Card #Tokyo App #MMD Labo

Survey Overview

MMD Labo, based in Chuo City, Tokyo, conducted a survey concerning the 'Tokyo App Lifestyle Support Project' from January 23 to January 26, 2026. This study involved 500 residents of Tokyo, focusing on their awareness and intentions related to the new app initiative. The results provide an insightful look into how residents are engaging with the app and the broader context of digital initiatives in the city.

Key Findings

Ownership and Awareness

• - My Number Card Ownership: An impressive 80.4% of participants reported owning a My Number Card, which is crucial as the project aligns with increasing this digital identity usage.
• - Current Usage Rates: The survey found that 35.4% of respondents are currently using the 'Tokyo App'. Meanwhile, awareness of the app is considerable, with a recognition rate of 71.4% among residents. The breakdown of their engagement reveals a funneling effect: 71.4% are aware, 40.2% have used the app before, and 35.4% are current users.

Interest in the Support Project

• - Awareness of the Support Project: Among those who know about the app, 68.9% are aware of the 'Tokyo App Lifestyle Support Project'. When informed about what the project entails, 64.8% expressed a desire to participate. This indicates strong enthusiasm and potential future engagement once the project officially launches.
• - Willingness to Participate: When asked about their interest in the project after learning its details, 43.8% indicated they would like to use it, and another 21.0% expressed they would consider it.

Preferred Reward Options

• - Exchange Preferences: Among 324 respondents open to participation, a clear preference emerged for rewards, with 46.0% wanting to receive Rakuten Pay credits. This was followed closely by those who preferred d points (43.5%) and V points (29.6%). These preferences highlight trends in consumer behavior towards established digital payment solutions.

Future App Installations

• - Installation Intentions: Over half of the respondents (51.4%) who do not currently use the app plan to install it, with most preferring to do so before the project officially begins. Specifically, 28.3% want to install it prior to the launch, while 19.3% are waiting to install it immediately after.

Conclusion

The survey conducted by MMD Labo indicates a promising outlook for the 'Tokyo App Lifestyle Support Project'. High ownership rates of My Number Cards, alongside strong awareness and interest levels, suggest that this initiative could play a significant role in enhancing digital interaction among Tokyo residents. As the launch date approaches, the city's commitment to fostering a tech-savvy environment becomes increasingly clear, supporting a more connected and engaged community.

Methodology

This survey was conducted online, focusing on residents of Tokyo registered with valid voter registration. Each participant responded to a series of eight questions aimed at gauging their awareness, usage intentions, and preferences surrounding the 'Tokyo App'.

For more information and detailed survey data, readers can visit the MMD Labo website.