Ethara Earns Prestigious F1 Promoter of the Year Award in 2026

Ethara Takes the Lead as the F1 Promoter of the Year

In a remarkable achievement that highlights the increasing excitement surrounding Formula 1, Ethara has been awarded the F1 Promoter of the Year for 2025. Announced during the annual F1 Promoter Awards held in London, this accolade underscores Ethara's commitment to excellence and innovation in the realm of motorsport promotion, particularly evident during the Formula 1 Etihad Airways Abu Dhabi Grand Prix.

The 2025 Abu Dhabi Grand Prix witnessed a groundbreaking attendance of 339,000 fans over the course of four days, making it a historic event that captivated spectators from around the world. Among the overwhelming audience, 203,000 fans flocked to the Yas Marina Circuit to witness exhilarating races and engage in spectacular entertainment offerings, including concerts and social events following the races.

Stefano Domenicali, the President and CEO of Formula 1, praised Ethara’s efforts, stating, "2025 was another incredible year from start to finish for Formula 1, and at the heart of this success were our 24 promoters, who worked tirelessly to deliver the best race weekend experience for our fans. As we step into the next generation of the sport in 2026, we have a responsibility to continue breaking barriers and setting a high standard for others to follow."

Notably, the Abu Dhabi Grand Prix was host to a thrilling showdown for the F1 Drivers’ Championship, where Lando Norris secured his first championship title, adding an extra layer of excitement to the event. Ethara’s multifaceted approach included expanded access for fans with initiatives such as public pit lane walks, a revamped FAB Track Walks, and a fan-inclusive podium celebration, which allowed spectators to share the thrilling moments up close.

This recognition is not the first for Ethara, as the Abu Dhabi Grand Prix was previously honored with the Best Event Show Award for 2024, validating its track record of delivering exceptional entertainment experiences both on and off the track. The consecutive accolades highlight Ethara’s ability to continuously evolve and maintain high standards in line with audience expectations and global entertainment norms.

Since its inception in 2009, the Abu Dhabi Grand Prix has prominently positioned itself as the largest entertainment weekend in the region, combining elite sporting events with large-scale entertainment offerings that attract thousands of international visitors each year. This highlights Abu Dhabi’s allure and the unique experiences it offers to millions across the globe.

The 18th edition of the Formula 1 Etihad Airways Abu Dhabi Grand Prix is set to take place from December 3 to December 6, 2026, continuing the tradition of closing the F1 season in style at Abu Dhabi. As the countdown begins for this next installment, anticipation is building not only among fans but also within the realm of Formula 1 itself, as it aims for another year of record-breaking attendance and unparalleled entertainment.

Ethara’s victory as F1 Promoter of the Year serves as a reminder of the dedication and innovation required to deliver an unforgettable racing experience. The commitment shown in organizing such high-profile events lays down the groundwork for future successes in the ever-evolving world of motorsports.

Stay tuned for more updates and prepare for an exhilarating 2026 season that promises to push boundaries and redefine the racing experience for fans around the world.