Monster Energy Joins Forces with WHOOP for Mountain Bike World Series Partnership
In an exciting development for mountain biking enthusiasts, Monster Energy has been announced as the main partner for the WHOOP UCI Mountain Bike World Series. This partnership, unveiled by Warner Bros. Discovery (WBD) Sports, marks a significant step forward in enhancing the experience of fans and athletes alike in this thrilling sport. By becoming the official energy drink partner, Monster Energy aims to elevate the WHOOP UCI Mountain Bike World Series through various activations and engagements at all 14 events planned for the season.
The decision to partner with the WHOOP UCI Mountain Bike World Series aligns perfectly with Monster Energy's longstanding commitment to the mountain biking community. For years, the brand has supported some of the sport’s most illustrious athletes, including legends like Sam Hill, Steve Peat, and Brendan Fairclough. Notably, during the previous season, several UCI Downhill World Cup podium finishers were proud Monster Energy athletes, which underscores the brand's deep-rooted connection with the sport.
Chris Ball, the Vice President of Cycling Events at WBD Sports, expressed enthusiasm for the partnership, stating, "We are absolutely delighted to welcome Monster Energy as a main partner for the WHOOP UCI Mountain Bike World Series. Securing a brand of Monster Energy’s reputation reflects our team's passion and dedication. With exciting plans for the upcoming season, we look forward to collaborating closely to bring this partnership to life."
Daniel McHugh, Chief Marketing Officer at Monster Energy, also shared his excitement, noting that mountain biking is one of the most dynamic sports today and that this event epitomizes high-level competition. McHugh highlighted that by partnering with WBD Sports, Monster Energy plans to enhance the experience for riders and their fans around the globe, bringing energy, creativity, and passion to every stage of the series.
In addition to mountain biking, Monster Energy plays a pivotal role in broader cycling initiatives, providing valuable development opportunities for athletes in various disciplines, including Freestyle BMX. This commitment adds to the brand's impressive portfolio within the cycling world.
Cody Dresser, Vice President of Action Sports at Monster Energy, emphasized that mountain biking is intrinsically linked to the brand's identity. He stated, "Fans can expect a vibrant atmosphere filled with energy throughout the 2026 season, complete with dynamic activations that celebrate our athletes and connect with enthusiasts on the ground."
The partnership not only promises to amplify Monster Energy’s visibility at mountain biking events but also supports WBD Sports' mission of growing the sport globally. The last season saw unprecedented records across various metrics, from broadcast to digital platforms, fan engagement, and on-site attendance. With expectations set high, the 2026 WHOOP UCI Mountain Bike World Series aims to surpass these records.
As preparations continue, the 2026 season is set to kick off on May 1 in South Korea, marking a historic return of the UCI Mountain Bike World Cup to Asia after a notable absence of 25 years. This collaboration between Monster Energy and the WHOOP UCI Mountain Bike World Series signifies a bright future for mountain biking, promising thrilling experiences and unforgettable moments for fans and participants alike. For more information, fans can visit the official website at www.ucimtbworldseries.com.
The decision to partner with the WHOOP UCI Mountain Bike World Series aligns perfectly with Monster Energy's longstanding commitment to the mountain biking community. For years, the brand has supported some of the sport’s most illustrious athletes, including legends like Sam Hill, Steve Peat, and Brendan Fairclough. Notably, during the previous season, several UCI Downhill World Cup podium finishers were proud Monster Energy athletes, which underscores the brand's deep-rooted connection with the sport.
Chris Ball, the Vice President of Cycling Events at WBD Sports, expressed enthusiasm for the partnership, stating, "We are absolutely delighted to welcome Monster Energy as a main partner for the WHOOP UCI Mountain Bike World Series. Securing a brand of Monster Energy’s reputation reflects our team's passion and dedication. With exciting plans for the upcoming season, we look forward to collaborating closely to bring this partnership to life."
Daniel McHugh, Chief Marketing Officer at Monster Energy, also shared his excitement, noting that mountain biking is one of the most dynamic sports today and that this event epitomizes high-level competition. McHugh highlighted that by partnering with WBD Sports, Monster Energy plans to enhance the experience for riders and their fans around the globe, bringing energy, creativity, and passion to every stage of the series.
In addition to mountain biking, Monster Energy plays a pivotal role in broader cycling initiatives, providing valuable development opportunities for athletes in various disciplines, including Freestyle BMX. This commitment adds to the brand's impressive portfolio within the cycling world.
Cody Dresser, Vice President of Action Sports at Monster Energy, emphasized that mountain biking is intrinsically linked to the brand's identity. He stated, "Fans can expect a vibrant atmosphere filled with energy throughout the 2026 season, complete with dynamic activations that celebrate our athletes and connect with enthusiasts on the ground."
The partnership not only promises to amplify Monster Energy’s visibility at mountain biking events but also supports WBD Sports' mission of growing the sport globally. The last season saw unprecedented records across various metrics, from broadcast to digital platforms, fan engagement, and on-site attendance. With expectations set high, the 2026 WHOOP UCI Mountain Bike World Series aims to surpass these records.
As preparations continue, the 2026 season is set to kick off on May 1 in South Korea, marking a historic return of the UCI Mountain Bike World Cup to Asia after a notable absence of 25 years. This collaboration between Monster Energy and the WHOOP UCI Mountain Bike World Series signifies a bright future for mountain biking, promising thrilling experiences and unforgettable moments for fans and participants alike. For more information, fans can visit the official website at www.ucimtbworldseries.com.
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