#Japan #HR Tech #Shinjuku #TenJob Market #Tenichi Copo

Bridging the Gap in Employment: Introducing Tenichi Copo

The job market continues to face challenges, particularly in Japan where there's a persistent labor shortage and an unemployment rate that remains high. On October 1, 2025, Tenjob Market, a leading consulting firm based in Shinjuku, Tokyo, launched Tenichi Copo, a media service focused on authentic recruitment branding through short videos and articles.

Tenichi Copo sets out to showcase the "real" workplace environments that are hard to convey through traditional job advertisements. The platform aims to connect potential candidates with companies by providing qualitative insights about the workplace culture, employee experiences, and everyday dynamics. This not only helps to attract enthusiastic applicants but also plays a crucial role in reducing mismatches and aiding in the alleviation of workforce shortages.

The Rationale Behind Tenichi Copo's Development

In the current hiring landscape, labor shortages are a normal occurrence, and Japan’s effective job openings-to-applicants ratio is still around 1.20. According to findings from the Ministry of Health, Labour and Welfare's Employment Trends Survey, one of the leading reasons individuals leave their jobs is due to unsatisfactory workplace relationships. This highlights that inadequate communication about company culture and environment may lead to mismatches or premature departures.

To address this critical issue, Tenichi Copo was designed to deliver qualitative information that can't be adequately communicated through standard job postings or salary details. By focusing on conveying the genuine experiences of employees, the essence of company culture, and a snapshot of daily life at work, Tenichi Copo aims to improve the hiring process significantly.

Key Features of Tenichi Copo

Tenichi Copo comes packed with features tailored to effectively convey the unique appeal of companies to job seekers. Here are some highlights:

• - Short Vertical Videos: Authentic workplace information is shared through engaging videos featuring natural scenes, feedback from recruitment staff, and employees. This format not only presents the company’s atmosphere and work ethics in a concise manner but also helps potential recruits envision their future at the company, thus minimizing mismatches.

• - Interview Articles and Special Features: By turning the voices of HR professionals and employees into written profiles, Tenichi Copo strengthens its SEO efforts. Themed specials, like “Women-Friendly Workplaces” and “Drivers Welcome,” assist job seekers in easily identifying companies that match their personal criteria.

• - Reusing Existing Video Content: Companies can reshare previously created videos, allowing them to make the most of existing visual assets and broadening their recruitment outreach.

• - QUO Lab for Information Sharing: The platform will also feature articles covering job transition tips and interviews with influencers, facilitating access to a variety of information akin to a marketplace for job-related insights.

• - Expert Production Teams: Drawing from Tenjob Market's track record of assisting more than 1,000 companies, its knowledgeable consultants and creative teams work diligently to help convey each company's story and connect with prospective hires effectively.

• - Integrated Recruitment Branding: Tenichi Copo functions cohesively with various channels, including hiring sites and social media, ensuring consistent and comprehensive communication that enhances company branding in recruitment.

Developer’s Message

“Having transitioned between jobs myself, I often reflect on how much easier it would have been to understand a company's atmosphere and work style in advance. Short tenures tend to produce unfavorable outcomes for both candidates and companies alike. Tenichi Copo serves as a platform where enterprises can share authentic details about their work environments, enabling them to build enduring relationships with potential employees,” stated Yusuke Yoshida, Development Lead at Tenjob Market.

Special Launch Campaign

As part of the launch celebration for Tenichi Copo, the platform is offering a unique promotional campaign where short videos can be produced starting at just 50,000 yen. This promotion is particularly suitable for companies creating their first short video or those looking to enhance their hiring strategies. To explore this opportunity, companies can reach out to the development team at Tenjob Market.

Contact Information:
Tenjob Market, Development Team - Yoshida
Inquiry Form: Tenjob Market Contact

Company Overview

Established in August 2006, Tenjob Market focuses on recruitment consulting, job advertisement operations, and job site production. Having supported over 20,000 companies, they assist in building recruitment branding and marketing strategies tailored to improve their clients' hiring effectiveness. For more details about Tenjob Market, you can visit their official website: Tenjob Market.

As a business addressing societal challenges related to employment, Tenjob Market offers a diverse range of services including HR tech solutions, staffing, foreign employee support, and office outsourcing.

Company Name: Tenjob Market, Inc.
Headquarters: Shinjuku Center Building, 41F, 1-25-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo, Japan
CEO: Keita Haruna
Established: August 2006
Capital: 50 million yen
Business: Recruitment consulting, job advertisement operations, job site production