#Japan #Osaka #Summer Umbrella #Sun Block Lab #Matt Rose

Introduction

On January 20, Sun Block Lab, a summer protection brand by Cogit Co., unveiled its first web commercial titled "Futari no Matt", showcasing the talented ambassador, Matt Rose. This unique campaign features Matt in a surprising sunburnt look, highlighting the importance of sun protection.

The Commercial: "Futari no Matt"

The commercial features Matt appearing in two contrasting personas: the sun-kissed "Midsummer Matt" and the typical fair-skinned "Shade Matt", emphasizing how using a parasol can significantly change one’s summer experience. Through visual storytelling, the commercial illustrates that using a parasol can lower perceived temperatures by approximately 15°C.

As the two characters pass each other, a dramatic visual effect breaks the temperature display on-screen, reinforcing the message that one parasol can transform comfort levels drastically. The spot concludes with "Shade Matt" delivering a cheerful appearance, advocating for the brand's parasols, establishing the tagline, "If you're using a parasol, use Matt's".

New Product Highlights

In addition to the commercial, Sun Block Lab has refreshed its brand page and added a new color, "Matt Black", to its lineup of parasols, which are now available for pre-order starting January 20. This new range includes the popular two-way folding design that allows for easy portability, offering styles in ivory, lavender, and the all-new blue.

The Innovative Technology of Sun Block Lab

The breakthrough fabric used in the Sun Block Lab umbrellas features radiant cooling technology, lowering the temperature by around 15°C through the principles of radiative cooling. This mechanism mimics the Earth’s natural cooling process at night, as it releases heat absorbed from the sun during the day. With a 100% UV cut, 99% near-infrared light, and water-repellent properties, the umbrellas provide comprehensive protection against the summer glare, making them an essential accessory for hot weather.

Who is Matt Rose?

Matt Rose, who is not just a pretty face but a talented artist, has pursued various artistic endeavors, including music and performance. Born on July 18, 1994, and standing at 183cm tall, Matt's diverse background includes studying music, saxophone, and piano. His transition from music to television and modeling has made him a well-recognized personality in Japan, demonstrating versatility in his creative pursuits.

Conclusion

The "Futari no Matt" commercial cleverly illustrates the necessity of sun protection with a humorous and engaging narrative. The new product line featuring Matt's collaboration ensures that consumers have access to stylish, functional parasols that effectively combat the summer heat. Keep an eye on Sun Block Lab's offerings as they set trends in sun protection technology and stylish designs.