#USA #Calabasas #Reflex Sales Group #Alternative Retail #Excess Inventory

Reflex Sales Group and Alternative Retail Collaborate to Optimize Brand Inventory Management

In an impactful move within the retail sector, Reflex Sales Group has partnered with Alternative Retail, facilitating a strategic alliance designed to give top brands enhanced control over their excess inventory. This collaboration aims to provide premium brands with more strategic options for converting surplus products into revenue, thus maximizing returns while maintaining their image and reputation.

The blending of Reflex Sales Group's global distribution capabilities with Alternative Retail's strong presence in brick-and-mortar warehouse sales creates a comprehensive system for managing off-price strategies effectively. Brands will benefit from a seamless approach that combines local high-return events—like warehouse and sample sales—with innovative global distribution strategies, ensuring that they can target their specific audience more precisely than ever before.

CEO Travis Smith of Reflex Sales Group notes that brands are increasingly seeking creative solutions for inventory management, and each brand has unique preferences regarding how they wish to handle excess stock. This partnership marries the strengths of both entities: Reflex’s vast distribution network can connect with Alternative Retail’s established sales events, delivering a powerful solution that not only preserves brand integrity but also enhances revenue potential.

Similarly, Scott Perkins, CEO of Alternative Retail, emphasizes the significance of enabling brands to maintain control over their off-price marketing approaches. Through this alliance, brand partners will gain access to increased exit strategies, benefiting from the localized yet high-impact warehouse sales organized by Alternative Retail while simultaneously leveraging Reflex's extensive international reach. This dual-channel approach allows brands to optimize their marketing strategies according to margin objectives, timing, and positioning in the marketplace.

The strategic alliance builds on the existing history of collaboration between the two companies, both being trusted operators within the lifestyle, performance, and fashion sectors. While respecting client confidentiality, it is clear that this initiative will support a variety of premium labels eager for effective and controlled management of their excess inventory.

Recently launched, the innovative solution has already begun to take shape across select product categories, with further brand integrations anticipated throughout early 2026. Reflex Sales Group, headquartered in Calabasas, California, specializes in assisting brands globally to shift excess inventory without compromising their market presence, ensuring maximum value recovery.

Alternative Retail, located in Costa Mesa, California, operates large-scale branded warehouse sales primarily across Southern California, connecting brands directly with consumers during high-impact events. Through the dynamic partnership with Reflex, the aim is not just to sell excess inventory but to redefine how brands can envision their marketing and sales strategies, making informed decisions in turbulent economic climates.

In a marketplace increasingly driven by consumer behavior and fluctuating trends, this alliance represents a forward-thinking solution that adapts to the evolving needs of brands. By fostering collaboration and strategic thought, Reflex Sales Group and Alternative Retail are setting a precedent for the effective management of excess inventory, ensuring that brands can navigate their sales strategies with confidence.

In conclusion, while the particulars of the brands involved remain confidential, the partnership is positioned to significantly impact the retail landscape by offering a mix of high-value sales events and innovative inventory solutions that can be tailored to the needs of each brand. This collaboration not only promises to enhance operational efficiencies but is also expected to reshape how brands approach their inventory management strategies moving forward.