Redefining Customers
2026-02-27 10:43:40

The Shocking New Definition of Customers in the Kazuhara Guidelines Draft

A New Perspective on Customers in Kazuhara Guidelines Draft



The recent draft of the Kazuhara guidelines is redefining the concept of 'customer,' suggesting a broader interpretation that extends beyond just those who enter a store. This significant shift in the definition opens the floor to questions about the boundaries of who is considered a customer and what behaviors can be categorized as unacceptable.

Key Points of the Kazuhara Guidelines Draft


The core of Kazuhara's approach to customer relations is centered around the very definition of who qualifies as a customer. The draft indicates that customers are not solely limited to store visitors; this term may encompass business partners, negotiators, facility users, and even nearby residents. Rather than merely pinpointing 'who is a customer,' the pressing question is, 'what falls within the acceptable range?'

Essential Questions Addressed


The Kazuhara guidelines raise critical inquiries about our understanding of customers and the interactions businesses have with various stakeholders. Here are some pressing questions addressed by the guidelines:
  • - Who exactly is defined as a 'customer'?
  • - Do B2B partners fall under this definition?
  • - How far do potential customers extend within this framework?
  • - What does 'socially acceptable limits' refer to?
  • - At what point do behaviors cross into the realm of psychological assault or intimidation?
  • - Can significant demands for contract reductions be considered Kazuhara?
  • - What policies should businesses clarify?
  • - Why is it essential to include management in the dissemination and training regarding these definitions?

These questions highlight the need for companies to adapt their internal policies and training programs to effectively manage expectations and practices in customer interactions.

Seminar Overview


To delve deeper into these pressing issues, a seminar will be held on March 6, 2026, at 12:00 PM, organized by the Claire Human Resource Development Association. This event aims to provide insights to reporters and media personnel regarding the rationale and implications of the Kazuhara guidelines.

The association is dedicated to clarifying these definitions and believes that thorough training and awareness among management and staff are essential for fostering a respectful and professional environment. The session will also include provisions for individual interviews and online participation, ensuring flexibility for attendees.

Meet the Speaker


Leading the discussion is Jun Ono, a certified social insurance labor consultant who has conducted over 400 training sessions on harassment and labor laws in various sectors, including businesses and educational institutions. His practical approach emphasizes how legal standards can be translated into everyday workplace practices. As a supervisor and instructor for the Employment Clean Planner certification, he brings extensive knowledge and expertise to this pivotal topic.

About the Claire Human Resource Development Association


Established in 2023 as a group company of Corporation SA, the Claire Human Resource Development Association specializes in qualifications and training focused on employment, labor relations, and harassment prevention. Over 750 individuals have obtained the 'Employment Clean Planner' certification, showing its impact in businesses, public administrations, and educational settings.

With a commendable participant satisfaction rate of 93% based on internal surveys, the Claire Human Resource Development Association continues to champion relevant training and policies that create safer and more accommodating workplaces. For more information about the association and its initiatives, you can visit the official site.


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Topics People & Culture)

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