#Japan #Tokyo #With Midwife #Macromill #'THE CARE'

MacroMill's Commitment to Employee Well-Being

MacroMill, a leading internet research company founded in 2000, is known for its commitment to supporting clients in making informed decisions. Their corporate philosophy emphasizes delivering exceptional services that leave a lasting impact. With operations spanning over 90 countries and a workforce exceeding 2,000 professionals, MacroMill has positioned itself as a global leader in marketing research.

Introducing 'THE CARE' Program

Recently, MacroMill has partnered with With Midwife, a frontrunner in health and parenting support programs, to introduce 'THE CARE'. This comprehensive employee assistance program (EAP) is set to officially launch on January 1, 2026. It aims to provide employees and their families with personalized support during critical life events such as pregnancy, childbirth, and childcare.

Three dedicated medical professionals, equipped with qualifications in nursing, midwifery, and health care, will offer 24/7 assistance through a dedicated application. Employees can utilize the app for anonymous online consultations, ensuring they have access to resources from the conception journey through maternity leave to their return to work. Additionally, the program provides statistics-based consulting to enhance organizational practices, fostering a healthier work environment.

Enhancing Diversity and Inclusion (D&I) Initiatives

Since 2015, MacroMill has actively promoted Diversity & Inclusion (D&I) within their corporate structure, aiming to create an environment where individuals can harness their full potential. Its progressive initiatives have yielded significant results, such as achieving a target of 25% women in managerial positions ahead of schedule and increasing the rate of paternal leave uptake significantly. Moreover, over 80% of employees feel that their workplace celebrates diverse perspectives.

As a response to evolving workplace dynamics fueled by employee diversity, MacroMill has redefined its D&I strategy by emphasizing equity and individualized support. The company is committed to creating a work environment that adapts to the varying life stages of employees, such as parenting and caregiving, ensuring that everyone has the opportunity to continue their professional trajectory regardless of personal changes.

Features of 'THE CARE'

The introduction of 'THE CARE' aligns with MacroMill's mission to provide a supportive atmosphere through its three core objectives:

1. Fostering a Culture of Mutual Support: Recognizing that many employees may not feel personally related to childcare or caregiving, 'THE CARE' aims to institutionalize a culture where support for each other is normalized. By embedding this spirit of mutual assistance into their organizational framework, every employee can confidently navigate life transitions.

2. Customized Career Support: With an understanding that critical life events can disrupt career progression, the program aims to retain talent by offering tailored support. Medical professionals who are familiar with the company’s environment will engage with employees, addressing their unique situations and providing custom solutions to assist them in balancing work with personal responsibilities.

3. Addressing Hidden Struggles: The program recognizes the challenges faced by employees undergoing fertility treatments, which can come with uncertainties and stress. 'THE CARE' ensures that these sensitive issues can be discussed confidentially, thereby preventing employees from feeling isolated in their struggles.

Comments from With Midwife

According to Seiho Kishihata, CEO of With Midwife, MacroMill's commitment to D&I underlines its recognition that leveraging employee diversity is crucial for organizational competitiveness. He noted, "It’s a great waste for the working population not to maximize their talents due to an unsupportive environment." The collaboration between MacroMill and With Midwife captures the essence of their shared goal: ensuring that employees can harmoniously balance work and family life.

The multifaceted approach, which begins with actively listening to the needs of employees during all stages of parenthood, is commendable. From fertility journeys to post-maternity support and even pre-maternity educational sessions, the partnership aims to establish a nurturing environment where every individual can thrive.

The Future of Employee Support

As 'THE CARE' prepares to launch, it stands as a testament to MacroMill’s dedication to fostering an inclusive and supportive workplace. The initiative is more than just a benefit; it represents a cultural shift within the company that encourages understanding, empathy, and respect for individual circumstances as essential components of a healthy work-life balance. By ensuring that no employee feels alone in their personal challenges, MacroMill is setting a new standard for corporate well-being initiatives.

For further details, employees can visit the official 'THE CARE' site here.

About With Midwife

With Midwife, established on November 1, 2019, based in Osaka, thrives on the mission of ensuring that no life goes unnoticed, even those that are invisible, like miscarriages. The company’s commitment to supporting families through qualified professionals is reflected in its multifaceted employee support services. For more information, visit their website here.