CyberStep Holdings Partners with Nakama City for Sustainable Initiatives
On February 17, 2026, CyberStep Holdings, headquartered in Suginami, Tokyo, celebrated a significant milestone by signing a regional collaboration agreement with Nakama City, located in Fukuoka Prefecture. This agreement is part of the company’s 25th-anniversary initiative known as the
Smile Step Project, aiming to bring joy to children and support sustainable resource circulation.
The Smile Step Project
The
Smile Step Project is an integrated growth program established to mark the company's 25th year in business. Originally focused on online game development and management, CyberStep is evolving into diverse fields, including environmental sustainability and fintech, as they transition to a holding company structure. The project emphasizes not just content provision but also enhanced relationships between businesses and their surrounding communities. The vision encapsulated in the slogan
‘PLAY THE NEXT’ drives the company to implement comprehensive actions toward constructive societal engagements.
The project is based on two key concepts:
Smile, which signifies generating value through positive experiences; and
Step, representing the growth that comes from accumulated experiences. By establishing a foundation for value creation both internally (employees) and externally (communities), CyberStep seeks to balance sustainable growth of the company with societal trust.
Objectives of the Agreement
The partnership agreement aims to put into action CyberStep’s philosophy of expanding smiles through corporate activities. It focuses on providing joyful experiences and fostering imagination in children while addressing various challenges faced by local communities. The initiative seeks to cultivate the sensitivity and independence of children, who are the future leaders of society.
Primary Initiatives
Key activities outlined in the collaboration include:
- - Providing plush toys and character merchandise from the company.
- - Creating experiential opportunities for children.
- - Implementing activities that promote creativity.
- - Encouraging waste reduction and resource circulation.
- - Sustaining partnerships with local organizations and governmental bodies.
The aim is to enrich children’s growth environments through play, which is crucial for nurturing creativity and emotional well-being.
Sustaining Collaborative Efforts
Under this agreement, discussions about leveraging CyberStep's online gaming platform,
TeraBit, for localized digital education initiatives have also begun. The program anticipates creating digital experiences for children, nurturing programming skills and creativity, and facilitating creative activities themed around Nakama City’s World Heritage site, the Onagigawa Water Source Pump Room.
Internal Engagement (Inner Step)
The
Smile Step Project isn’t solely focused on community engagement. It also aims to enhance the work environment for CyberStep’s employees by providing benefits such as lunch subsidies, all to promote health, safety, and quality of life enhancements. Establishing a stable working atmosphere is crucial for fostering creativity and ongoing challenges, ultimately contributing to the company’s value increase.
Previous Achievements
The
Smile Step Project has been underway, including toy donation activities to support children’s facilities within Okinawa Prefecture. The recent agreement with Nakama City marks a significant step forward in evolving these past efforts into a sustainable framework in collaboration with local governments.
Corporate Perspective
CyberStep believes that its role as an entertainment company extends beyond mere entertainment provision; it also encompasses addressing societal issues and supporting the growth environment for future generations. As they celebrate their 25th anniversary, they intend to strengthen their relationship with society while contributing to the creation of sustainable local communities.
Company Overview
CyberStep Holdings
- - Location: 1-22-19 Izumi, Suginami, Tokyo, Asahi Life Daitabashi Building 4F
- - President & CEO: Shinji Yuasa
- - Website: CyberStep Holdings
- - Official X account: CyberStep HD IR
For inquiries, please contact
CyberStep Holdings at Email:
[email protected].