#Japan #Fintech #Tokyo #CAPITA #Marketing DX

CAPITA and Marketing DX Join Forces

In a significant move to enhance the landscape of digital finance and investment, CAPITA, a publicly traded company, has initiated a strategic partnership with Marketing DX. This collaboration aims to leverage the capabilities of generative AI and fintech to reinvent the user experience and provide more comprehensive financial insights. CAPITA, known for its financial and investment media, including investment navigation services, seeks to utilize its extensive experience in web marketing and media transformation in this partnership.

Three Key Solutions for Collaboration

1. Media DX Using Generative AI

The first facet of this partnership will focus on the integration of cutting-edge generative AI technology. This will facilitate high-quality research capabilities, enabling the collection of a broader range of investment and financial information, including overseas data that is often underrepresented in Japan. Topics such as foreign cryptocurrencies, real estate, and forex trading, which have not been widely covered, will receive strong emphasis and coverage.

2. Creating New Customer Experiences in Investment

The joint venture also aims to revolutionize how investment information is presented. Through innovations in digital technology and user interfaces, CAPITA and Marketing DX will fundamentally reconstruct how users receive investment guidance. The objective is to create an interactive platform enriched with personalized advisory services, promoting an elevated 'experience value'. This transformation will foster an environment where investors can gain deeper insights, ensuring a more confident engagement in their investment journeys.

3. Promoting Financial Literacy Through Academic Collaboration

Another pillar of the partnership is to enhance financial literacy by pushing for the dissemination of academic information. By leveraging CAPITA's extensive web media operations, the collaboration intends to promote the availability of financial data grounded in scholarly perspectives and empirical evidence. With the strength of both a media startup's operational agility and a public company's established trustworthiness, this initiative aims to bolster ties with universities and research institutions. Through timely interview articles and accessible communication of newest research outcomes, they aim to contribute to the formation of a more robust market.

About CAPITA

Founded in 1949, CAPITA (formerly Daiya Tsusho) has evolved from a base of energy, retail, and real estate rental services into a company focused on innovative and community-oriented services. Following a name change in 2021, CAPITA has undertaken a brand refresh and restructuring of its business portfolio, targeting enhanced corporate value and sustainable growth, while also prioritizing contributions to local communities and the environment. Their commitment to digital transformation (DX) is a core part of their operational strategy.

About Popcorn Inc.

Since its inception in 2018, Popcorn Inc. has been engaged in the web media business. They began operating the financial media platform ‘Okane no-oto’, disseminating a broad spectrum of information related to finance including international forex. In addition to working with major publishers and telecom carriers on media DX initiatives, Popcorn Inc. is planning significant business expansion through AI by acquiring the fortune-telling site ‘MySil’ and launching the MySil fortune-telling portal by 2025.