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Upcoming Webinar: Is Your Communication Strategy Really Working?

On February 20, 2026, Amana Inc., based in Shinagawa, Tokyo, is hosting a comprehensive webinar titled ‘Is Your Communication Strategy Really Working? - The Meaning Design Method that Transforms Corporate Value’. This event delves into a critical area often overlooked: the significance of maintaining meaning consistency in communication strategies across various customer touchpoints.

The Challenge of Communication

Many companies believe that their lack of customer engagement is due to insufficient communication efforts. However, the actual issue lies in the absence of a consistent meaning design across different messaging platforms—such as websites, sales materials, and trade shows. When these elements are created in isolation, customers end up with a fragmented understanding of the company, thus failing to grasp the compelling reasons to choose their brand. This webinar will shed light on how to shift the focus from merely ‘how to communicate’ to ‘how to be understood’ by customers.

The Meaning Design Method

The core of the webinar will focus on the Meaning Design Method, which entails:

• - Organizing the value a company provides,
• - Designing the customer understanding process, and
• - Translating these elements into experiences across all touchpoints.

By following this method, participants will learn how to create cohesive value communication strategies that enhance the synergy between branding, sales, and marketing channels.

Furthermore, the session will address prevalent issues related to divided initiatives and information architecture, providing participants with practical steps on how to reconcile these concerns and align them with strategic design.

Meet the Speakers

The event will feature two knowledgeable speakers from Amana:

Takao Inada

A Communication Planner at Amana, Inada brings a wealth of experience in visualizing and addressing corporate challenges. With a background in the publishing industry, he bridges creative ideas with strategic concepts. His motto, “To move hearts, we must begin with structure,” has guided his extensive work across brand development, events, and internal communication. He has a notable presence on YouTube, boasting over 20,000 subscribers and nearly 20 million views in total, making his insights highly accessible.

Hiroaki Sakai

As a Planner and Copywriter at Amana, Sakai specializes in copywriting, concept work for products and services, naming, rebranding, and campaign strategy development. He has worked extensively with clients in the real estate and housing manufacturing sectors, among others. His diverse project experience equips him with the unique ability to strategize effectively and create impactful messaging that resonates with target audiences.

Who Should Attend?

This webinar is ideal for:

• - Marketing, sales, and branding professionals feeling frustrated about valuable products that don’t seem to get chosen by customers.
• - Individuals who are actively engaged with web, event, or sales materials but feel that corporate value is being communicated inconsistently.
• - Those looking to penetrate new markets or strengthen their brand but are uncertain about how to articulate and organize their strengths.

Event Details

• - Date: February 20, 2026
• - Time: 12:00 PM - 12:50 PM
• - Capacity: 100 participants
• - Cost: Free
• - Registration URL: Register here
• - Contact:

- TEL: 03-3740-4011
- Email: [email protected]

About Amana Inc.

Founded in 1979 as a photo production company, Amana has since evolved into one of Japan’s largest production firms, specializing in visual content creation, including still and video productions for various media. With a vast array of creative resources and accumulated knowledge from over 10,000 projects annually, Amana focuses on transformative communication strategies that resonate with audiences and enhance corporate value. The company continually develops unique solutions that support clients in optimizing their communication strategies and driving Digital Transformation (DX).

Company Overview

• - CEO: Takashi Kaneko
• - Location: 2-2-43 Higashi Shinagawa, Shinagawa, Tokyo
• - Established: April 1979
• - Capital: 100 million yen
• - Employees: 520 (consolidated as of January 1, 2026)
• - Business Scope: Visual communication, strategic planning, brand design, internal communication, content marketing, and various promotional strategies
• - Website: Visit Amana