#Japan #Japanese Sweets #Matsue #Saiundo #be GELATO

A Sweet Fusion of Tradition and Innovation

A delightful collaboration between Saiundo, renowned for its traditional Japanese sweets, and be GELATO, an innovative gelato brand from KIBO Co., Ltd., has resulted in the creation of two new gelato flavors: Mugwort Gelato and Anko with Hojicha Gelato. Set to debut at the 2026 Matsuya Ginza Valentine's event, these unique gelato offerings represent a modern reinterpretation of classic Japanese flavors.

1. A Collaborative Project Showcasing Japanese Ingredients

This partnership aims to introduce the enchanting qualities of traditional Japanese ingredients in contemporary forms. Using Saiundo's signature confection, Wakakusa, which embodies essential elements of wagashi (Japanese sweets) through ingredients like azuki beans, this initiative transforms these flavors into modern frozen treats. The recipes creatively utilize key components such as fresh anko (sweet red bean paste) and the typically discarded azuki boiling water, optimizing these elements to create a delicious gelato experience.

2. Flavor Profiles

Mugwort Gelato

This flavor features an abundant amount of mugwort sourced from Shimane Prefecture. The earthy aroma of mugwort blends harmoniously with the lingering taste of organic white chocolate, resulting in a contemporary homage to the classic Mugwort Wakakusa.

Anko with Hojicha Gelato

This upscale gelato expertly makes use of fresh anko and its boiling water, revealing its resourceful nature. The deep-roasted hojicha complements the anko, creating a sophisticated flavor with rich layers of traditional Japanese taste.

Pricing: Each flavor priced at 1,100 yen (tax included)

3. Development Background: Sustainability and Local Context

Upcycling Byproduct

President Shuuhei Yamaguchi of Saiundo posed an intriguing question: "What if we could incorporate the boiling water from azuki into gelato, given its perfect pairing with dairy?" This sparked a discussion about recycling byproducts traditionally regarded as waste. The project aims to elevate byproducts from wagashi production into something of new value.

Enhancing the Value of Shimane Ingredients

Saiundo has collaborated with local producers to develop Wakakusa made from Shimane's mugwort over the past three years. "Thanks to collective efforts, we were able to create a version of Wakakusa that closely resembles its original form," said President Yamaguchi. This unique ingredient shines when paired with white chocolate, beautifully showcasing the inherent qualities of mugwort.

Revitalizing Japanese Culture

While convenient and affordable wagashi are commonly available, traditional styles struggle to connect with younger audiences. This collaboration reinterprets Japanese ingredients in modern gelato, creating a new gateway into the beautiful culture of Japanese sweets.

4. Pre-launch at Matsuya Ginza Valentine's Event

Sales Period: February 4 (Wed) - February 14 (Sat), 2026
Location: Event Space, 8F Matsuya Ginza

5. Future Developments

A subsequent launch is scheduled for March at the Hibiya Shimane Pavilion in Tokyo. As a bridge between tradition and innovation, these sweets aim to convey the allure of Shimane's ingredients to a wider audience.

About Saiundo

Founded in 2024, Saiundo, located in Matsue, Shimane, is an esteemed wagashi shop known for its celebrated confection, Wakakusa. This sweet treat, deeply connected with the 7th lord of Matsue, Matsudaira Fumai, is loved by many. The brand offers a diverse selection of seasonal and creative wagashi.

• - Official Website: Saiundo
• - Online Shop: Saiundo Online

About be GELATO

be GELATO is a research-based brand focused on creating "experiential gelato" that captures the essence and nuances of the materials used. Through collaborations with local producers and upcycling misshapen agriculture, be GELATO aims to innovate and sustain deliciousness. Their mission is to deliver memorable bites to everyone's hearts. The brand is also part of KIBO Co., Ltd., which co-operates the Shimane Pavilion.

• - Official Website: be GELATO
• - KIBO Website: KIBO

In its store in Morishita, Tokyo, be GELATO provides a dessert experience showcasing regional elements and culture.