#Japan #KDDI #Minato #design thinking #THE KAMP!

KDDI Launches THE KAMP! Program

In a rapidly evolving digital landscape, the KDDI Agile Development Center (KAG) has officially launched a new program named "THE KAMP!". This initiative is designed to cultivate essential design skills among professionals and support businesses in their digital transformation (DX) journey. The focus on design thinking comes in response to common challenges organizations face today—often, teams learn the methodologies but struggle to apply them effectively in real-world scenarios. Many employees need a shift in mindset to embrace change, which can hinder progress.

KAG has been an advocate for agile development and service design through numerous successful collaborations with companies seeking to innovate and develop new business strategies. Recognizing the growing demand for structured design workshops and talent development, KAG decided to formalize these offerings into a comprehensive program.

Overview of THE KAMP!

THE KAMP! is not just another training course; it is a thoughtfully constructed design support program that provides businesses with proven methodologies based on KAG's hands-on experiences with real clients. This program embodies the concept of making thinking a bit more enjoyable, allowing participants to shift their perspectives and unlock unexpected discoveries through engaging interactions with peers. By cultivating a sense of fun and excitement, KAG aims to lighten the mental load of problem-solving and encourage participants to take the next steps confidently.

Three Distinct Tracks

To cater to varying skill levels and objectives, THE KAMP! is organized into three key tracks:

1. Spark: This entry-level track is ideal for beginners or teams initiating their DX journey. It focuses on fundamental design thinking concepts, team building, and fostering a growth mindset, setting the stage for flexible and innovative thinking.

2. Journey: Targeted at those ready to implement design methods in practical scenarios, this track covers persona development, customer journey mapping, and prototyping, allowing participants to incorporate a customer-centric approach into their projects.

3. Horizon: For organizations looking to deeply embed design thinking within their cultures, this intensive 2-3 day program encompasses everything from problem discovery to solution ideation based on specific themes, ensuring a comprehensive learning experience.

Unique Features of KAG

KAG differentiates itself by employing current professionals who actively engage in service development within the organization. The instructors include numerous certified Human Centered Design professionals, which ensures that participants benefit from real-world knowledge and the latest insights into design challenges.

The program promotes a culture where participants feel safe and encouraged to voice their thoughts, creating an environment conducive to spirited discussions and idea generation. Unlike traditional training sessions that often end with knowledge acquisition, THE KAMP! fosters a shared language and foundational mindset that seamlessly connects learning to actual service development.

Who Should Attend?

This program is ideal for:

• - Individuals tasked with leading DX and new business initiatives but face challenges in implementation.
• - Professionals who have undergone generic design thinking training but struggle to apply their learning in practice.
• - Teams wishing to cultivate a dynamic discussion culture and a supportive environment for problem-solving.
• - Organizations where traditional training fails to instill the "thinking for oneself" mindset needed in practical situations.
• - Non-designers aiming to develop a user-centered approach in their work, including roles such as sales, planning, and engineering.

Future Plans

Looking ahead, KAG plans to expand this program further and share case studies showcasing its impact. Inquiries for more information are encouraged, and potential participants can visit the KAG website for additional details about the program.

For more information about THE KAMP! and how it can benefit your organization, please check out KAG's official website here.