Tombras Expands Nationally Through Acquisition of Opinionated Agency

Tombras Acquires Opinionated: A Bold Move in Advertising

On January 21, 2026, Tombras, a prominent independent agency based in Knoxville, made headlines by acquiring Opinionated, an award-winning agency recognized as an Ad Age A-List Standout. This strategic acquisition not only underscores Tombras' ambition to be the leading independent agency globally but also marks a significant step towards integrating data and creativity seamlessly across their operations.

The Strategic Importance of the Acquisition

With the advertising landscape facing massive disruptions and consolidations, Tombras has positioned itself uniquely as a full-service agency that is scaling without external funding. Founded in 1946, Tombras has built a reputation for delivering exceptional results by marrying data analytics with creative storytelling. The addition of Opinionated, headquartered in Portland, Oregon, enhances this mission by leveraging Opinionated's creative prowess, recognized for its successful partnerships with blue-chip brands.

Opinionated's impressive track record includes collaborations with notable brands like Adidas and Panda Express. Their ability to craft impactful and culturally resonant campaigns aligns perfectly with Tombras' vision of using creativity as a driver for business success. By acquiring Opinionated, Tombras not only expands its portfolio but also taps into a rich talent pool that enhances its creative capabilities.

A New Era of Creativity

As Tombras integrates Opinionated into its operations, the spirit of independence and creativity remains at the forefront. The transition sees Opinionated continuing to operate under its brand name for 2026, ultimately becoming Tombras West in 2027. This structure allows them to maintain their unique identity while also benefiting from Tombras' extensive resources in media planning, production, and analytics.

Led by industry veterans Mark Fitzloff and Trish Adams, Opinionated will contribute significantly to Tombras' diverse leadership team, which comprises some of the most talented professionals in the industry. This collaboration is expected to foster an environment where both firms can thrive, pushing the boundaries of creative excellence further.

Embracing Change in Advertising

Tombras' acquisition of Opinionated is particularly noteworthy in an era characterized by increasing consultancy interventions and private equity roll-ups in the advertising sector. While other agencies may rely on outside investments, Tombras exemplifies how creative agencies can thrive independently, focusing on real client needs and values. This independence is crucial to cultivating innovative approaches that resonate with audiences.

Mark Fitzloff, the Founder of Opinionated, expressed optimism about the merger. He stressed that independence should not be perceived as a limitation but rather an opportunity for accountability and authenticity in branding. Opinionated aims to merge its philosophy with Tombras' operational excellence, enhancing their ability to serve clients effectively.

Looking Ahead

The acquisition solidifies Tombras' coast-to-coast presence, reinforcing its commitment to providing innovative advertising solutions that marry data with creativity. With the total number of employees now approaching 600, Tombras is set to significantly enhance its capability in executing impactful, data-driven marketing strategies.

As the advertising industry continues to evolve, the strategic partnership between Tombras and Opinionated serves as a beacon for independent agencies worldwide. It highlights the potential to scale operations without compromising creative integrity, signifying a promising future for the leaders of innovation in the creative space. Together, these agencies aspire to redefine what is possible in the realm of advertising, paving the way for a new generation of ideas that not only attract attention but also drive meaningful results.