#USA #Wichita #Freddy's #Collegiate Athletes #NIL Deals

Freddy's Frozen Custard Partners with Collegiate Athletes

Freddy's Frozen Custard & Steakburgers® has just revealed an exciting new initiative, partnering with twelve collegiate athletes for Name, Image, and Likeness (NIL) deals. Announced from their headquarters in Wichita, Kansas, this partnership emphasizes Freddy's commitment to community and connects with young sports talents in various states, including Iowa, Alabama, Kansas, North Carolina, and Tennessee.

Building Community Through Sports

With roots deeply embedded in local communities, Freddy's has always strived to foster relationships. As Addy Brown, a basketball player for the Iowa State Cyclones, stated, "Freddy's is a good, family-based community brand. I grew up in Kansas, and we would always go to Freddy's after basketball games." This sentiment reflects how the brand resonates with the athletes and their communities, providing not only delicious food but also a sense of belonging and support.

The partnership includes both male and female athletes, showcasing men and women who excel in collegiate basketball. The featured athletes are as follows:

• - Tamin Lipsey, Iowa State - Point Guard
• - Joshua Jefferson, Iowa State - Forward
• - Addy Brown, Iowa State - Forward
• - Johni Broome, Auburn - Power Forward/Center
• - DeYona Gaston, Auburn - Forward
• - Flory Bidunga, University of Kansas - Center Forward
• - Regan Williams, University of Kansas - Forward
• - Mason Gillis, Duke University - Power Forward
• - Ashlon Jackson, Duke University - Guard
• - Tess Darby, University of Tennessee - Guard
• - Edie Darby, University of Tennessee - Guard
• - Zakai Zeigler, University of Tennessee - Point Guard

These athletes will actively promote Freddy's menu favorites across their social media platforms, creating a dynamic interaction between the brand and its fans. Mason Gillis, a key player for the Duke Blue Devils, expressed his enthusiasm about the partnership: "My friends and I love coming to Freddy's, and we always have a great time when we're here. I’m super excited to partner with them!"

A Taste of Freddy's

Freddy's, known for its delicious steakburgers, all-beef hot dogs, and freshly churned frozen custard, has garnered significant attention over the years. Established in 2002, the restaurant has grown to more than 550 locations across 36 states, highlighting its dedication to quality and customer satisfaction. The brand’s ethos, termed "the Freddy's Way," focuses on delivering friendly service and food made with premium ingredients.

Marketing initiatives like the collegiate athlete partnerships not only enhance Freddy’s brand visibility but also underscore their commitment to supporting local talent. This balance between community involvement and growth showcases how Freddy's remains at the forefront of the fast-casual dining scene, consistently looking to innovate while staying connected with its roots.

Looking Ahead

As communities and fans rally around their favorite athletes, Freddy's is poised to amplify its presence through this unique marketing strategy. More information regarding this partnership and the featured athletes can be found on Freddy's official website.

In conclusion, Freddy's NIL initiative not only symbolizes a step forward in sports marketing but also reaffirms its foundation of strong community ties. By lifting up collegiate athletes, Freddy's reinforces its identity as a brand that thrives on connection, hospitality, and excellent food, fostering loyalty among fans while drawing in a new generation of customers that cherish both sports and quality dining experiences.