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FLYING FOODS: Bridging Local Producers and Culinary Excellence

The innovative platform FLYING FOODS, initiated by Soratobu Neko LLC, will officially launch on April 18. This online service aims to connect local specialty producers with renowned chefs, creating a unique culinary experience that also addresses pressing issues faced by both local producers and consumers in Japan.

FLYING FOODS is a thoughtful response to the challenges of underrepresented local producers and the struggles high-caliber chefs face in the current market. Many consumers desire the chance to enjoy fine dining experiences created by famous chefs but are often deterred by high prices, fully booked reservations, or a lack of unique gift ideas. FLYING FOODS aims to alleviate these concerns by providing exclusive products that highlight the allure of regional delicacies.

A Partnership for a Greater Vision

FLYING FOODS has announced its official partnership with Fuji Dream Airlines (FDA), a regional airline known for its commitment to connecting people and places. With a mission to revitalize local areas, FDA's involvement is crucial as both companies share a vision of enhancing local charm while providing top-notch culinary experiences. This collaboration will offer various initiatives designed to boost regional economies, including exclusive in-flight sales of FLYING FOODS products.

According to Sho Inoue from FDA's Sales Strategy Department, “Our airline connects different regions and people, aiming to elevate Japan's local treasures. Partnering with FLYING FOODS allows us to bring visibility to these hidden gems.”

Tackling the 40% Crisis

Currently, it is projected that 744 municipalities in Japan, accounting for 40% of the total, might face extinction by 2050. This alarming statistic underscores the urgent need for proactive measures. Interestingly, 40% of Michelin-starred restaurants that opened between 2005 and 2014 have closed their doors by 2019, illustrating the struggles of top-tier dining establishments, too. FLYING FOODS addresses this “40% crisis” by creating pathways for resource generation and improving profitability for local producers.

Challenges local producers encounter include inadequate investment in facilities to increase production, a shortage of personnel to sell increased quantities, and difficulty in maintaining quality and pricing with larger buyers. In contrast, many renowned chefs face rising costs due to climate changes, market fluctuations, and increased operational expenses, impacting their profit margins.

FLYING FOODS aims to leverage three main strategies: corporate turnaround/development, a robust network of top chefs, and expert restaurant management. By collaborating with local authorities, producers, manufacturers, and chefs, the brand plans to revolutionize market access while generating a shared sense of community through local engagement and empathy.

A Unique Culinary Experience

The name FLYING FOODS reflects its commitment to traveling extensively throughout Japan, meeting local producers, and developing products that showcase authentic flavors. The goal is to promote regional specialties and offer consumers an opportunity to savor culinary creations crafted by celebrated chefs from the comfort of their homes.

Moreover, FLYING FOODS aims to enrich the consumer experience by introducing them to quality ingredients that have long been overshadowed. By matching these outstanding local ingredients with skilled chefs, the platform is poised to deliver groundbreaking flavors and a novel dining experience.

Future Endeavors

FLYING FOODS plans to roll out its products gradually starting in May 2025. Consumers can purchase these unique offerings through the FLYING FOODS online platform, but options for acquiring these products will also extend to local tax incentive sites, FDA airport shops, and onboard purchases during flights.

Conclusion

By marrying local agriculture with culinary excellence, FLYING FOODS is not just selling food; it's creating a movement aimed at revitalizing Japan's local economies while enriching consumer experiences.

Where to Learn More

For more information, visit the official FLYING FOODS website: FLYING FOODS

About Soratobu Neko LLC

Founded on January 23, 2018, Soratobu Neko LLC endeavors to alleviate regional challenges while adhering to the philosophy of consumer-centric principles. The company aims to support agriculture and corporate revitalization, further emphasizing its commitment to local abundance.