#Japan #Nanawarai #NFC Link² #Yamato Computer #Kiso

NFC Technology at Nanawarai Shuzo

On April 19, 2025, Nanawarai Shuzo, located in Nagano's Kiso district, will host its annual sake brewery opening event, enhanced by the innovative NFC (Near Field Communication) service known as "NFC Link²." This partnership with Yamato Computer, established by CEO Kenji Nakamura in Takatsuki, Osaka, aims to present attendees with a novel experience, integrating traditional sake making with cutting-edge technology.

This year’s event will see visitors receiving brand cards equipped with NFC technology. This allows them to stay connected even after the event concludes, by receiving various content through the NFC Link² system. Not only will this keep guests engaged, but it is also expected to increase the likelihood of repeat visits for future brewery openings. Additionally, a triangular Point of Purchase (POP) display will use NFC for surveys, enabling instant feedback collection from attendees. This data will be invaluable in refining future events and enhancing overall visitor satisfaction.

Both companies are enthusiastic about the potential benefits of this collaboration. Takahiro Kawai, Executive Director of Nanawarai Shuzo, stated, “Through this demonstration, we hope to merge traditional sake brewing with the latest technologies, bringing new value to our visitors.” This commitment to innovation reflects the brewery's dedication to preserving its rich heritage while embracing modern practices.

Kenji Nakamura, CEO of Yamato Computer, expressed delight in conducting this experiment at the brewery opening. He stated that “NFC Link²” is designed to enhance user experiences and is excited about the marketing opportunities it presents. Such tools are not just about technological integration; they're about creating meaningful interactions that resonate with consumers.

NFC technology, a form of short-range wireless communication, allows for seamless connections between devices, providing a touchpoint for interactive experiences. As data shows, user engagement can dramatically rise with innovative solutions that provide genuine value to patrons. The integration of NFC with feedback mechanisms will offer detailed insights into consumer preferences, shaping marketing strategies for both Nanawarai Shuzo and Yamato Computer in the future.

The collaboration aims to set a new benchmark within the sake industry, demonstrating how traditional practices can coexist and thrive alongside technological advancements.

As the event approaches, anticipation is building among sake enthusiasts and technology advocates alike, eager to witness firsthand how the fusion of tradition and innovation will unfold.