The Shift in Mother's Day Gifts: Socks Take the Top Spot as Practical Choices

In a recent survey conducted by Tabio Co., a sock specialty retailer based in Osaka, 660 women aged 25 to 49 and 656 women aged 45 to 69 were asked about their perceptions concerning Mother's Day gifts. The results highlight a significant trend shift towards practicality in gift-giving, showcasing how sentiment and usefulness have become paramount in choosing gifts.

Survey Overview

- Survey Name: Mother's Day Gift Awareness Survey
- Conducted by: Reaplus, Inc.
- Survey Period: March 18-25, 2025
- Method: Online survey

Key Findings

1. A Growing Tradition
Approximately 70% of mothers reported receiving gifts either yearly or occasionally, confirming that gifting on Mother’s Day has become a widespread cultural practice rather than a mere event. This signals a shift towards a culture of expressing gratitude as a part of everyday life.

2. Top Considerations When Choosing Gifts
The survey revealed three primary factors influencing gift choices: practicality, affordability, and the recipient's wishes. While expressing gratitude is key for givers, the survey indicates a psychological hurdle where givers contemplate whether the gift will be well-received or if it will impose a burden on the recipient. In contrast to the traditional lavish gifts like carnations or luxurious treats, the modern viewpoint favors useful items that do not overwhelm. The emphasis is now on “meaningful daily essentials” instead of sheer extravagance.

3. Socks as a Desirable Gift Option
An overwhelming 60% of surveyed mothers expressed happiness at receiving socks as gifts, showcasing a strong preference for practical items. Items such as everyday products, particularly consumables, were seen favorably, with socks noted for their utility and generous size range. They are considered a good balance of thoughtfulness and practicality, making them ideal for gifting without placing stress on the giver.

4. Preferred Characteristics of Socks
The mothers polled indicated that they prioritize comfort, natural materials, durability, and simple, classy designs in socks. This shift towards quality emphasizes a movement away from mere costs to careful consideration of fabric and comfort as vital factors when selecting gifts. As tastes evolve, the desire for quality over the cost is becoming more prevalent.

5. Enhancing the Gift Experience
Gift value transcends its physical aspects. Approximately 51.3% of respondents expressed support for free gift wrapping, while 31.6% preferred a message card included with their socks. Enhancements such as wrapping or a personal card significantly increase the perceived value of practical gifts like socks, capturing the sentiment of thoughtful gift-giving.

Detailed Data for Givers

- Intent to Gift: 48.8% plan to give presents this year, while 20.3% do not.
- Key Considerations: 47.4% value practicality, followed by 36.8% emphasizing affordability.
- Choosing Timeliness: 32.5% intend to shop 2-3 weeks in advance.
- Interest in Socks as Gifts: 21.2% have previously gifted socks, while 27.1% are considering them for future offerings.

Detailed Data for Recipients

- Frequency of Receiving Gifts: 33.5% receive gifts annually, while 40.2% do so occasionally.
- Preferred Gifts: Items that can be used regularly like consumables are top choices.

Conclusion

Amid the evolving perception of gift-giving, socks have emerged as a frontrunner in practicality, sentiments, and care. Tabio is focusing on quality and comfort, presenting socks that fulfill recipient preferences while remaining thoughtful presents. With campaigns for Mother’s Day emphasizing practicality and creativity in gifts, choosing socks can indeed be the perfect blend of appreciation and utility. This Mother’s Day, consider opting for socks that embody the perfect balance of care, usefulness, and thoughtfulness.

For more details on the Mother’s Day Gift Campaign, visit Tabio's website.