#Japan #Tokyo #Partner Success #tko #Kiku Kiku

TKO Expands with Partner Success Collaboration

Introduction

In an exciting development for the creative marketing sector, TKO Co., Ltd., based in Shibuya, Tokyo, has announced the launch of its subscription service 'Kiku Kiku' on the Partner Success platform. This collaboration aims to empower businesses by fostering growth through shared efforts with sales partners. TKO CEO, Kota Kaneki, emphasizes the importance of this partnership in enhancing brand awareness and strengthening collaboration with sales partners.

Background

In recent years, the landscape of marketing and promotional activities has become increasingly complex due to rapid digital transformation and the diversification of sales channels. Many companies face challenges, such as a lack of adequate personnel, insufficient time to generate ideas, and difficulty in simultaneously advancing strategy and execution. In this environment, businesses require not just production or outsourcing services but a sustainable partnership that supports growth over time. TKO recognized this need and, in May 2025, launched 'Kiku Kiku,' designed to act as an internal extension of a company’s team while providing comprehensive support for creative production and marketing tasks.

About 'Kiku Kiku'

The essence of 'Kiku Kiku' lies in its commitment to listen carefully to clients' challenges and deliver outputs that are impactful and effective. This subscription-based marketing support service connects businesses with targeted solutions and aims to expand its reach through the Partner Success platform. By integrating seamlessly into a partner’s offerings, 'Kiku Kiku' is set to reach a broader market without the need for separate contractual arrangements.

Value Delivered Through Partner Success

Partner Success, with its mission to 'hack alliances,' introduces various services including PRM (Partner Relationship Management) and the 'Partner Success Passport.' This platform simplifies management for agencies and partners by allowing them to handle project progress and receive payments all in one place. Through this collaboration, 'Kiku Kiku' enhances its value proposition in several key ways:

1. Expansion of Proposal Opportunities:
Sales partners handling B2B solutions can combine their offerings with 'Kiku Kiku,' thus providing flexible proposals tailored to their clients' needs.

2. Creation of New Customer Touchpoints:
TKO aims to connect with businesses looking for creative and marketing support, leveraging the expansive network of Partner Success.

3. Comprehensive Growth Support Through Alliances:
By integrating with other cloud services, SaaS, and solutions, TKO can facilitate a holistic approach to support mid to long-term business growth, not merely standalone initiatives.

Goals Through Partnership

This partnership seeks to broaden awareness and accessibility of 'Kiku Kiku' across industries and company sizes. By merging Partner Success’s expertise in agency collaboration with TKO’s creative marketing insights, the two entities will back the establishment of a robust sales network that contributes to revenue growth.

Moreover, by implementing a consistent subscription model, TKO positions 'Kiku Kiku' as a long-term partner in areas like brand building and daily marketing and promotional activities, thereby supporting sustained corporate growth.

Future Developments

Looking ahead, TKO intends to reinforce its collaboration with sales partners through the Partner Success network. Plans include hosting joint seminars, sharing success stories, and enhancing customer success examples facilitated by 'Kiku Kiku.'
Additionally, TKO is committed to neutralizing challenges that businesses face by providing tailored support based on their industry phase and business size, reinforcing its role as a trusted partner in the creative marketing landscape.

Invitation to Potential Partners

Businesses are encouraged to explore partnership opportunities without the need for separate contracts. Potential partners can propose 'Kiku Kiku' aligned with their client’s challenges while focusing on their primary sales efforts. Companies wishing to enhance their offerings with complementary marketing solutions are urged to visit the Partner Success platform for further details.