Spindrift Sparkling Water Achieves Unique Non-Ultraprocessed Verification
In a market flooded with sugary and heavily processed drinks, Spindrift Beverage Co., Inc. stands out by achieving a remarkable milestone; it has become the first sparkling water brand to obtain verification as non-ultraprocessed from the Non-GMO Project. Founded in 2010, Spindrift is renowned for its unique approach of using real squeezed fruit in its products, eschewing artificial additives and sweeteners common in the beverage industry today.
This groundbreaking achievement comes at a time when consumer awareness is on the rise concerning the health implications associated with ultraprocessed foods. Evidence has increasingly linked these foods to chronic health issues. As a response to the demand for transparency and quality, the Non-UPF (Non-Ultraprocessed Food) Verified Standard was developed to ensure brands adhere to strict guidelines regarding the ingredients and processing methods used.
Spindrift has always been committed to providing a healthier alternative, choosing ingredients based on their natural integrity rather than just taste or shelf life. According to Dave Burwick, CEO of Spindrift, "From day one, we built Spindrift with a focus on real squeezed fruit, bubbles, and water – because it delivers better taste and because simple, recognizable ingredients are better for you."
As consumers navigate the beverage aisle, they are often met with an overwhelming choice of products laden with artificial components. The introduction of the Non-UPF Verified Standard provides a much-needed guide, helping customers identify those beverages crafted with real ingredients and minimal processing. It sets a new expectation, not just for Spindrift but for the beverage industry as a whole.
With the Non-UPF Verified mark to appear on Spindrift’s products in early 2026, this certification is expected to reshape shopping experiences by not only enhancing visibility into how food and beverages are processed but also encouraging other brands to follow suit. This effort aligns with growing expectations from consumers who increasingly favor products made closer to their natural state.
Spindrift’s distinction as a non-ultraprocessed beverage will resonate well with health-conscious customers, strengthening their position in the market as the fastest-growing player in the flavored sparkling water category. In fact, Spindrift is currently growing four times faster than its competition, suggesting that real fruit flavors are what consumers truly want.
Furthermore, the company’s commitment to sustainability is evident through its participation in the 1% For the Planet initiative, which donates a portion of profits to environmental non-profit organizations. This intertwining of health, transparency, and environmental responsibility reflects the evolving values of modern consumers.
In response to this pivotal moment, Megan Westgate, Founder and CEO of the Non-GMO Project, stated, "The Non-UPF Verified Standard gives brands like Spindrift a clear, credible way to demonstrate that commitment and helps shoppers navigate processing with confidence." This collaboration not only enhances consumer trust but also paves the way for a healthier food system where integrity and quality are prioritized.
Overall, Spindrift is not just setting a standard; it is leading the charge in redefining what beverages should represent. By championing the principle of using real ingredients and advocating for non-ultraprocessed options, Spindrift Beverage Co. is on a mission to elevate not only the taste of sparkling water but also the industry's standards as a whole.
This groundbreaking achievement comes at a time when consumer awareness is on the rise concerning the health implications associated with ultraprocessed foods. Evidence has increasingly linked these foods to chronic health issues. As a response to the demand for transparency and quality, the Non-UPF (Non-Ultraprocessed Food) Verified Standard was developed to ensure brands adhere to strict guidelines regarding the ingredients and processing methods used.
Spindrift has always been committed to providing a healthier alternative, choosing ingredients based on their natural integrity rather than just taste or shelf life. According to Dave Burwick, CEO of Spindrift, "From day one, we built Spindrift with a focus on real squeezed fruit, bubbles, and water – because it delivers better taste and because simple, recognizable ingredients are better for you."
As consumers navigate the beverage aisle, they are often met with an overwhelming choice of products laden with artificial components. The introduction of the Non-UPF Verified Standard provides a much-needed guide, helping customers identify those beverages crafted with real ingredients and minimal processing. It sets a new expectation, not just for Spindrift but for the beverage industry as a whole.
With the Non-UPF Verified mark to appear on Spindrift’s products in early 2026, this certification is expected to reshape shopping experiences by not only enhancing visibility into how food and beverages are processed but also encouraging other brands to follow suit. This effort aligns with growing expectations from consumers who increasingly favor products made closer to their natural state.
Spindrift’s distinction as a non-ultraprocessed beverage will resonate well with health-conscious customers, strengthening their position in the market as the fastest-growing player in the flavored sparkling water category. In fact, Spindrift is currently growing four times faster than its competition, suggesting that real fruit flavors are what consumers truly want.
Furthermore, the company’s commitment to sustainability is evident through its participation in the 1% For the Planet initiative, which donates a portion of profits to environmental non-profit organizations. This intertwining of health, transparency, and environmental responsibility reflects the evolving values of modern consumers.
In response to this pivotal moment, Megan Westgate, Founder and CEO of the Non-GMO Project, stated, "The Non-UPF Verified Standard gives brands like Spindrift a clear, credible way to demonstrate that commitment and helps shoppers navigate processing with confidence." This collaboration not only enhances consumer trust but also paves the way for a healthier food system where integrity and quality are prioritized.
Overall, Spindrift is not just setting a standard; it is leading the charge in redefining what beverages should represent. By championing the principle of using real ingredients and advocating for non-ultraprocessed options, Spindrift Beverage Co. is on a mission to elevate not only the taste of sparkling water but also the industry's standards as a whole.
Topics Consumer Products & Retail）
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