HexClad Partners with F1 Star Yuki Tsunoda as Global Ambassador

Yuki Tsunoda: A Flavorful Alliance with HexClad

In a groundbreaking collaboration, HexClad, the culinary brand renowned for its advanced kitchenware, has officially announced Yuki Tsunoda, a prominent Formula 1 driver, as its Global Brand Ambassador. The partnership aims to marry the fast-paced world of racing with the precise art of cooking, underscoring the importance of top-quality tools in both areas.

Yuki Tsunoda, a rising star on the F1 circuit with his daring driving style and vibrant personality, is also an avid home cook. He has always nurtured a passion for culinary arts and dreams of becoming a chef. This new role allows him to explore his love for cooking while teaming up with the culinary titan, Gordon Ramsay, to promote the campaign titled 'High Performance Cookware.' In this creative concept, both celebrities will swap roles—Tsunoda will don an apron, while Ramsay humorously imagines himself behind the wheel of an F1 car. This unique twist emphasizes that the key to success in any endeavor lies in having the right tools at your disposal.

"Food and cooking are a huge part of my life, and I love spending time in the kitchen," Tsunoda commented. He emphasized how partnering with HexClad is a perfect fit for him, noting that their cookware enhances his cooking experience and equips him with the professional-grade tools he needs.

As Tsunoda joins the ranks of HexClad's growing ambassador lineup—which includes culinary greats like Gordon Ramsay—it reflects the brand's commitment to attracting talented individuals who share its passion for quality and innovation. HexClad's patented hybrid technology, which merges stainless steel with non-stick surfaces, is celebrated for its performance, durability, and stylish design. Tsunoda's global participation in the campaign is set to highlight how HexClad supports his lifestyle off the racetrack, aligning with the same dedication and precision he brings to every race.

Daniel Winer, Co-Founder and CEO of HexClad, believes that Tsunoda is the perfect representation of their brand. Winer states, "Yuki is an incredible athlete, but what makes him perfect for HexClad is his mindset. He's passionate, precise, and all in. We built this brand for people who seek the best tools, whether they're preparing a meal or competing in a championship."

This exciting announcement comes at a pivotal moment for HexClad, as the company continues to expand its influence both in kitchens around the world and the sports arena. With Yuki Tsunoda on board, HexClad is poised to become an even more formidable name among culinary enthusiasts and sports fans alike.

The campaign, conceptualized by HexClad and produced by KODE Media with Cannes-winning director Peter Franklyn Banks at the helm, is slated for a global rollout across numerous platforms, including digital and social media. The anticipated launch is scheduled for fall 2025 and will target various markets such as the United States, the United Kingdom, and Japan.

With its innovative products and dedication to excellence, HexClad is fast becoming a leader in the culinary industry. Founded in 2016 and based in Los Angeles, the brand has gained a loyal global following by pushing the boundaries of traditional cooking tools through a range of products—including cookware, cutlery, and various kitchen accessories. Their mission is to empower cooks of all skill levels with equipment that breaks conventions and sets new standards in the kitchen.

To learn more about HexClad and its offerings, visit www.hexclad.com.