#United States #Healthcare Marketing #Doceree #Short Hills #Care Sequence

Doceree's Revolutionary Care Sequence

In a major advancement for healthcare marketing, Doceree has unveiled its new product, Care Sequence. This innovative platform is designed to optimize patient engagement across various touchpoints in the healthcare journey, from the waiting room to the pharmacy counter.

The Concept of Care Sequence

Traditionally, healthcare marketing strategies often focused on individual moments of care—for example, when a prescription is written. Until now, this approach was limiting, focusing solely on the interaction at that specific point. Care Sequence redefines this by activating a brand during all moments of patient encounters, addressing multiple stakeholders: the patient, the physician, and the pharmacist.

How It Works

The Care Sequence is triggered by a single verified clinical signal, particularly when patients check in for appointments or when coding is entered into electronic health records (EHRs). The activation process unfolds in several stages:

1. Waiting Room: Digital out-of-home (DOOH) displays engage patients based on clinical intent signals.
2. Consultation: Point-of-care displays and messaging facilitate informed discussions during patient interactions.
3. Physician Query: In-Workflow Conversation Ads activate when physicians consult their AI systems mid-discussion, allowing for real-time recommendations.
4. Prescription: Care Sequence messages are triggered at the precise moment a prescription is written.
5. Follow-Up: Automated email notifications are sent to physicians based on the actions taken during an appointment.
6. Post-Visit Engagement: Patients receive tailored messages through their care management portals.
7. Pharmacy Interaction: When patients go to fill and refill prescriptions, Care Sequence continues engagement in pharmacy systems, ensuring consistent messaging.

These steps ensure that a brand's messaging is present and relevant at every crucial point, improving the likelihood of patient engagement and adherence to prescribed treatments.

A New Pricing Model

Unlike traditional models where costs accumulate with each interaction, Care Sequence introduces a unique cost-per-sequence pricing strategy. Facilities are billed just once per eligible clinical visit, simplifying budget management for healthcare brands. This method replaces the previously fragmented billing practices, allowing for a more cohesive financial approach to healthcare marketing.

By the Numbers

Currently, Care Sequence is integrated across 185+ direct EHR and health-system networks as well as over 40,000 pharmacies throughout the United States. The platform promises to deliver real-time data on prescriptions and patient interactions, driving insights that can lead to better healthcare outcomes.

Industry Perspectives

Dr. Harshit Jain, founder and Global CEO of Doceree, emphasized the importance of holistic patient engagement: “For 20 years, healthcare marketing has been built around the moment a prescription is written, because that was the only moment anyone could reach. Care Sequence changes that. A prescription written isn't a prescription filled, and now a brand can be there for both.”

Conclusion

With Care Sequence, Doceree is poised to drastically alter the landscape of healthcare marketing, making engagement seamless and comprehensive. As more healthcare professionals embrace this innovative approach, it has the potential to enhance patient experiences and improve healthcare outcomes industry-wide.

For more insights on how Care Sequence is reshaping healthcare marketing, visit Doceree's official site.