Nutrafol Expands Its National Presence with Ulta Beauty Launch

Nutrafol Partners with Ulta Beauty for Greater Reach



Nutrafol, the leading brand in dermatologist-recommended hair growth supplements, is thrilled to announce its new partnership with Ulta Beauty, America’s largest beauty retailer. Launching online on July 20, Nutrafol will be easily accessible on Ulta.com, while in-store availability will begin on August 3 at select locations across the nation. This collaboration represents Nutrafol’s most significant retail milestone yet, widening access to its scientifically-backed products for all consumers.

With a commitment to wellness-driven beauty, Ulta Beauty has become synonymous with innovative and effective beauty solutions. This makes Nutrafol a perfect fit, as both brands strive to meet the demands of their discerning clientele who value results and clinical credibility.

Cindy Gustafson, Nutrafol’s CEO, expressed her excitement about the partnership, stating, "This alliance marks an important milestone for Nutrafol as we lead conversations around hair health with science-driven formulations consumers can trust. With over half of the population experiencing hair thinning, our partnership with Ulta Beauty allows us to reach and support even more individuals on their hair wellness journey."

A Focus on Wellness



The addition of Nutrafol to Ulta Beauty’s wellness line aligns with the retailer’s goal of providing top-notch products that prioritize efficacy. The collaboration will foster not just the availability but also education around hair thinning issues through Ulta Beauty’s community of Beauty Advisors and its impressive 45 million Rewards Members.

Penny Coy, Senior Vice President of Merchandising at Ulta Beauty, emphasized the importance of quality and clinical integrity in their selection process. She remarked, "Nutrafol’s inside-out approach to hair wellness brings a fresh level of innovation to our offerings, and we believe our guests will be delighted to find these products as part of their beauty routines."

Product Offerings



The launch will include several of Nutrafol’s best-selling products tailored to combat hair thinning from various causes such as stress, hormonal changes, and aging. Among the offerings are:
  • - Nutrafol Women
  • - Nutrafol Women’s Balance (for women aged 45 and older)
  • - Nutrafol Postpartum

In addition to these supplements, a range of topical hair care products will also be available, including the Nutrafol Hair Serum, Shampoo, and Conditioner. Furthermore, Nutrafol is introducing a groundbreaking supplement addressing mild to moderate acne, Nutrafol Skin.

Redefining Hair Care



Nutrafol is redefining hair care not as a mere cosmetic concern, but as an integral part of overall wellness. The brand's commitment to scientific research and clinical testing sets it apart as a leader in the hair supplement industry. Recognized for its reliable results and extensive healthcare provider adoption, Nutrafol has also achieved significant accolades, including being named U.S. News & World Report’s Top Vitamin for Hair Growth for two consecutive years.

With Nutrafol’s official launch at Ulta Beauty, beauty enthusiasts can look forward to convenient access to tailored hair care solutions that meet their individual needs. Whether purchasing online or visiting a local store, consumers will be able to explore Nutrafol’s entire suite of products designed to promote healthier, stronger hair.

The availability of Nutrafol in Ulta Beauty stores and online signifies an important step in making effective hair wellness solutions more accessible to everyone, aligning perfectly with the ongoing trend of merging beauty with health.

For more details about Nutrafol’s innovative products, visit www.nutrafol.com.

Topics Consumer Products & Retail)

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