Car Seven and Initial D Join Forces for an Epic Campaign
Car Seven, a leading used car buying chain operated by Car Seven DigiField, is set to launch an exciting collaboration campaign with the popular manga series Initial D. The campaign will run from February 7 to March 31, 2026, across all Car Seven stores nationwide. This unique initiative celebrates the 30th anniversary of Initial D, and follows a successful first campaign that saw enthusiastic responses from fans wanting more merchandise centered around the iconic series.
Campaign Highlights
The upcoming campaign is a response to the overwhelming demand for additional Initial D products, particularly requests for merchandise featuring the legendary AE86 model. As part of this collaboration, customers visiting Car Seven for a vehicle appraisal during the campaign period will receive exclusive co-branded merchandise. Additionally, there will be an open lottery where fans can enter for a chance to win a special 1/18 scale model car of the AE86, a beloved symbol of the Initial D franchise. This campaign promises to deepen the connection between Car Seven and the world of Initial D, making it a must-visit for car enthusiasts and anime fans alike.
Campaign Details
- - Duration: February 7 (Saturday) to March 31 (Tuesday), 2026
- - Locations: All Car Seven stores throughout Japan
Customer Benefits
Customers who visit any Car Seven store and complete an appraisal will be eligible for exclusive rewards. The first 7,000 customers will receive a limited-edition "Car Seven x Initial D" original tote bag as a gift.
Open Lottery
In addition to the tote bag, fans can also participate in an open lottery via the official Car Seven LINE account. Seven lucky winners will be randomly selected to receive a commemorative 1/18 scale AE86 model car.
For more details and to enter the contest, visit the campaign's official page:
Car Seven Campaign Page
Important Notes
Customer Visit Reward
- - Each group will be restricted to one reward per unique vehicle appraisal.
- - Multiple appraisals at the same or different stores will not qualify for rewards.
- - Offer valid while supplies last.
- - Conditions of the reward items may change.
- - Some specific locations may not participate; please check the official page for more information.
Open Lottery
- - Winners will be announced upon the shipment of prizes.
About Car Seven DigiField
Founded in July 1999, Car Seven DigiField operates the Car Seven franchise, focusing on the retail and purchase of automobiles while also providing a platform to enhance operational efficiency within the automotive distribution sector. Headquartered in the Ohsaki With Tower in Shinagawa, Tokyo, the company is led by President Takayuki Inoue.
For further information, visit
Car Seven Official Website.