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G-Mana and VisualOn's New Interactive SSAI Solution

In a move set to revolutionize advertising in Over-The-Top (OTT) and Connected TV (CTV) platforms, G-Mana has teamed up with VisualOn to deliver a cutting-edge interactive server-side ad insertion (SSAI) solution. Unveiled at the recent IBC conference, this joint effort merges G-Mana's expertise in ad-tech with VisualOn's premium video playback technologies, providing innovative ways for publishers to enhance viewer experiences and maximize revenue.

Key Features of the Solution

The collaborative solution aims to empower premium publishers and FAST channels by deploying high-impact interactive ad formats that maintain broadcast-grade reliability and scale. Users can expect several new capabilities, including overlays, L-shapes, picture-in-picture formats, and sponsorships, all crafted to ensure a smooth, buffer-free viewing experience. G-Mana’s Ad Solutions further enhances the offering by optimizing fill rates and pricing, ensuring users can derive maximum yield from direct and programmatic demand.

"Interactive SSAI transforms traditional ad breaks into interactive, two-way experiences, while preserving stream quality," explains Eran Yahalomi, CEO of G-Mana. This notion of interactivity without compromise is echoed by Yang Cai, CEO of VisualOn, who emphasizes that the partnership offers customers a streamlined and scalable path to implement these innovative ad formats at the levels of quality expected by modern viewers.

Mechanism of the Integration

The integration harnesses VisualOn's proven Adflow technology, ensuring precise ad signaling and rendering interactivity consistently across different devices. On the other hand, G-Mana's system detects ad markers, transcodes creative content, retrieves demand in real time, and integrates ads seamlessly into HLS/DASH manifests, guaranteeing top-tier delivery and compliance with broadcasting regulations.

Comprehensive Monetization Solutions

The business model under this integration stands out due to the G-Mana Ad Solutions unit's capabilities. It orchestrates business rules and sponsorship packages to maximize effective cost per thousand impressions (eCPM) while respecting brand safety, targeting specifications, and frequency goals. This coordinated effort leads to significant revenue lift, captured through smarter break management that allows for incremental average revenue per user (ARPU) gains from existing inventory.

Enhanced Viewer Engagement

The ad formats provided under this new SSAI solution aim to elevate viewer engagement significantly. Server-side stitching of ads ensures continuity of the viewing experience, while interactive layers engage viewers on a deeper level, aligning creatively with the content they’re watching.

Furthermore, the solution affords real-time analytics that shed light on ad performance and viewer behavior across SSAI and player events, offering valuable insights into audience engagement and preferences.

Streamlined Deployment

Another critical advantage of this partnership lies in its streamlined deployment process. Clients enjoy a simplified experience without the necessity for extensive player rewrites or SDK complications, thanks to a cloud-driven workflow that minimizes integration burdens. From developers to operators, the solution promises a smoother transition to interactive ad formats.

Targeting Today's Market Challenges

Recognizing the persistent challenges within the OTT landscape—including transparency issues, complex deployments, and insufficient ad format variety—this joint solution positions itself as an all-in-one answer. It caters to various stakeholders, including traditional broadcasters, FAST channels, and OTT service providers. As partners prepare for a wider rollout, the industry can expect a pronounced shift toward greater revenue opportunities and enriched viewer engagement.

Conclusion

The G-Mana x VisualOn interactive SSAI solution is now available for select partners, signaling a transformative moment for monetization strategies in the OTT and CTV landscapes. With hands-on demonstrations available at the IBC booth, industry players are encouraged to explore how this innovative solution can revolutionize their ad offerings. As entertainment continues to evolve, the integration of advanced technologies like SSAI ensures that the viewer experience remains at the forefront of streaming excellence.