#Innovations #Italy #Milan #Winter Olympics #TCL

TCL Enhances the Winter Olympics Experience for All in Milan-Cortina 2026

As the countdown to the Milano Cortina 2026 Winter Olympics begins, TCL, a leading global technology company, is taking center stage as the official partner of the Olympic and Paralympic Games. Not only has TCL launched its inspirational campaign titled 'It's Your Greatness', but it has also opened the doors to its innovative showcase, TCL Edelweiss Land, located at the Piazza Duca d'Aosta in front of Milan’s central railway station. This prestigious opening took place on February 5, 2026, with distinguished guests in attendance, including Kirsty Coventry, President of the International Olympic Committee, and Kevin Wang, CEO of TCL Technology.

A Fusion of Sports and Technology

In an era where technological advancements play a pivotal role in enhancing the sports experience, TCL's campaign aims to stir emotions and encourage individuals around the globe to discover their own greatness. Aligning with the Olympic motto “It's your vibe,” TCL emphasizes the idea that sports have the unique power to unite people across cultures and generations. Their commitment to integrating advanced technology into the event will undoubtedly transform viewer experiences, fostering connectivity and comfort throughout the competitions.

TCL's partnership will significantly enrich the Olympic experience for millions around the world, providing essential support like TV equipment, digital signage, and technical assistance to Olympic Broadcasting Services (OBS). This effort allows the media at the International Broadcasting Centre to showcase the Games effectively to a global audience. Additionally, unique innovations, such as TCL’s “screen universe” and AI-enabled climate control systems, will be featured in the Olympic Village.

Supporting Elite Athletes

TCL’s involvement doesn’t stop at enhancing spectator enjoyment; it extends to supporting the athletes themselves to ensure they are in peak condition while at the Olympic Villages in Anterselva and Livigno. State-of-the-art TCL appliances, including smart washing machines and dryers, will provide comfort, while TCL televisions will offer athletes a chance to unwind and refresh. Notably, TCL also enriches the 'Athlete Moment' by providing display technology that allows athletes to connect and celebrate with their loved ones immediately after their performances.

This initiative encapsulates TCL’s dedication to excellence, resonating with Olympic values. The culmination of years of dedication and arduous training by hundreds of athletes will be commemorated over two weeks of competition filled with passion and commitment. Athletes like Olympic champion Eileen Gu, rising ice hockey star Jack Hughes, and slalom specialist Alex Vinatzer are part of the Team TCL, which comprises 15 athletes from 8 different nations competing in the Winter Games.

Kevin Wang stated during the launch of TCL Edelweiss Land, “The latest innovations from TCL play a critical role in the Winter Olympics. Today marks a milestone for our inaugural year of collaboration with the Olympic Committee, built on shared values of innovation and excellence. We have always believed in the power of sports to bring people together.”

TCL Edelweiss Land: A Showcase of Innovation

Operating daily from February 5 to February 22, TCL Edelweiss Land covers over 500 square meters, allowing visitors to engage with TCL’s latest innovations, capture unforgettable moments, and inspire their communities to achieve greatness. The exhibition, designed with sustainability at its core, reflects TCL's ongoing commitment to environmental responsibility and creativity.

Kirsty Coventry praised TCL, saying, “TCL is a global leader that shares our values of inspiring excellence, connecting people, and making the Olympic Games accessible to everyone.” This partnership promises to enhance the way the world experiences the Olympics, making it a transformative period in sports history.

Furthermore, TCL has collaborated with the Olympic Museum to create a vibrant mural in the heart of Milan, designed by Zeina Rashid, a former Olympic table tennis player. This mural will celebrate the spirit of the Olympics and inspire a new generation of athletes who dream of competing on the world stage.

In summary, TCL is not only showcasing cutting-edge technology but also fostering a deeper connection between sports and community spirit as we look forward to the grand spectacle of the Milano Cortina 2026 Winter Olympics. By championing innovation and excellence, TCL stands out as a pivotal player in this global event, ensuring that everyone experiences the greatness of the Olympics.

About TCL

Founded in 1981, TCL, which stands for The Creative Life, is dedicated to delivering innovative solutions in consumer electronics, including TVs, audio products, smart home devices, displays, and clean energy technologies. With a presence in over 160 countries and regions, TCL is a globally competitive brand committed to enhancing the customer experience through technology.

As an official worldwide partner of the Olympic and Paralympic Games, TCL continues to push boundaries and excite audiences with their state-of-the-art products and dedication to excellence.