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The 2026 China Cultural and Tourism Gala: A Celebration in Yangjiang

On February 7 and 8, 2026, the vibrant city of Yangjiang, located in Guangdong Province, played host to the 2026 China Cultural and Tourism Gala, a significant event that highlights the rich cultural fabric of China. Organized by the China Media Group’s Chinese Language Global Program Center, this gala was broadcasted live, offering a dynamic travel guide for audiences both domestically and internationally during the festive Spring Festival celebrations.

A Grand Showcase of Culture and Tourism

This year's gala was designed not only as a celebration but also as a platform to present the diverse cultural and tourism options available in Guangdong. The event included segments such as “Enjoying Guangdong,” “Celebrating the Chinese New Year,” and “Visit Yangjiang During the New Year.” With participation from representatives of all twenty-one prefecture-level cities in Guangdong, alongside nine cities from eight other provinces, the gala served as a quaint showcase of regional traditions and unique local offerings.

Interactive Engagement and Online Exhibitions

One of the highlights of the gala was the offline exhibition area, aptly titled the “Guangdong Goods Fair,” which featured thousands of products aimed at enhancing the Spring Festival experience. Meanwhile, the “National Cultural Tourism Showcase” provided an opportunity for visitors to explore and purchase unique items from various regions, combining traditional crafts with modern commerce facilitated through online platforms.

Integrating modern technology with traditional values, the gala's livestream was rich in interactive elements. Throughout the broadcast, engaging giveaways included tickets to scenic spots and exclusive tourist packages, ensuring that audiences were not only passive viewers but active participants in the celebration.

Celebrating Heritage Through Performance

The lively atmosphere was further enriched by traditional folk performances, including mesmerizing lion dances and the captivating Chaozhou-Shantou Yingge dance, aimed at showcasing the intangible cultural heritage of the region. Such performances not only entertained the viewers but also educated them about the rich cultural history that each region holds.

Yangjiang, the host city of the gala, is particularly notable for its coastal charm. Through virtual strolls of Hailing Island and tours of the Maritime Silk Road Museum, the event effectively introduced viewers to Yangjiang's historical significance as the “Hometown of Chinese Kites” and a renowned hub for lacquerware. Such presentations offered a unique travel reference, emphasizing the importance of cultural experiences.

A Future of Cultural Tourism

The 2026 China Cultural and Tourism Gala in Yangjiang sets a new precedent for how cultural celebrations can blend seamlessly with tourism promotion. By embracing modern technology, the event not only highlighted China's stunning landscapes and rich history but also encouraged international audiences to explore these unique offerings. With its successful execution, it paves the way for future initiatives aimed at enriching cultural tourism across the nation.

In conclusion, the gala stands as a testament to the cooperative efforts between the China Media Group and the Guangdong government, demonstrating how cultural events can foster connectivity and mutual appreciation among different regions of China while inviting a global audience to partake in the experience. As the Spring Festival continues to flourish, so too does the spirit of unity and celebration through events like the 2026 China Cultural and Tourism Gala.