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The 2026 China Cultural and Tourism Gala: Bringing Joy to Yangjiang

The excitement is palpable as the 2026 China Cultural and Tourism Gala, a collaborative effort between the China Media Group and Yangjiang City, takes the spotlight from February 7 to 8. This year's gala, designed to provide a travel guide during the Spring Festival, is a significant event for both local and international audiences, featuring a nearly 20-hour live stream that showcases the cultural richness and tourist attractions of China.

A Cultural Extravaganza

The gala's programming includes various themes such as "Have Fun in Guangdong" and "Let's Celebrate the Chinese New Year in Guangdong." These segments spotlight the unique cultural tourism opportunities across Guangdong Province, offering viewers a diverse array of scenic and cultural attractions not just from the province but from across the country.

Representatives from all 21 prefecture-level cities in Guangdong and nine communities from eight additional provinces have converged to share their special activities and traditions related to the Chinese New Year and the spring season. This collaboration enhances the event's beauty and effectiveness in promoting the cultural tourism landscape.

Celebratory Exhibitions

Alongside the live stream, a vibrant offline exhibition area has been established. The "Guangdong Goods Fair" showcases thousands of products that could make perfect gifts for the Spring Festival, while the "National Cultural Tourism Showcase" features unique items from different regions across China. Viewers are encouraged to purchase these special products through the live stream, blending shopping with cultural enlightenment.

Furthermore, traditional performances, including lion dances and the Chaozhou-Shantou Yingge dance, are conducted to instill a festive atmosphere. The event also highlights intangible cultural heritage displays, which underline the rich history and customs that different regions offer.

Engaging Viewers

Throughout the event, interactive giveaways are an integral part, providing scenic spot tickets and various travel packages to the audience. This participatory aspect is designed to engage viewers and pique their interest in visiting the diverse locations showcased during the gala.

Discovering Yangjiang

As the host city, Yangjiang shines brightly throughout the event. The live stream offers a glimpse into its coastal charm, guiding viewers through scenic locations such as Hailing Island and the Maritime Silk Road Museum of Guangdong. Yangjiang's unique cultural heritage as the "Hometown of Chinese Kites" and its reputation as a "Lacquerware Hub" are explored, providing potential tourists with a compelling reason to visit.

This year’s gala is not just a showcase of performances and products; it is a well-rounded presentation of what China has to offer culturally, especially during the vibrant Spring Festival period. The event serves not only as a promotional platform for tourism but also as a celebration of the rich cultural tapestry that defines the Chinese identity.

With the integration of technology and cultural celebration, the 2026 China Cultural and Tourism Gala undoubtedly presents a unique travel reference for those looking to experience the profound cultural experiences that China offers during this festive season.