#USA #San Francisco #Kwanza Jones #Culture In Motion #The Apollo

Culture In Motion™ Takes Off in Northern California

As Northern California becomes a vibrant cultural hub during Super Bowl week, Kwanza Jones's innovative project, Culture In Motion™, is making waves by bringing art and empowerment directly to communities in the Bay Area. This national roadshow, powered by the SUPERCHARGED® platform in collaboration with The Apollo, aims to activate cultural dialogue, inspire creativity, and connect with audiences in meaningful ways.

On February 8, 2026, in San Francisco, the project was officially launched, signifying a key moment in a journey that highlights the importance of community-driven initiatives. Jones, a dynamic visionary artist and leader, believes that culture is not something that exists in isolation; it thrives on connection and collaboration among people. He stated, "Culture is born from our shared experiences and interactions. Northern California is a crossroads of creativity and innovation, making it the ideal place to amplify art and empower individuals."

The Culture In Motion™ project emphasizes a holistic approach to cultural engagement. The centerpiece of this initiative, the SUPERCHARGED® Boost Bus™, is a custom-designed mobile cultural hub that travels throughout the region, transforming public spaces into stages for artistic expression, connection, and infinite possibilities. This mobile venue will feature live performances, community participation events, and storytelling sessions aimed at encouraging local talent and igniting creative energy within neighborhoods.

This tour follows the successful kickoff in Southern California, marking a pivotal expansion of the Culture In Motion™ journey. The initiative also serves as a timely reminder of the significance of accessibility and visibility in the arts, especially during globally recognized events like the Super Bowl. Jones highlights, "By introducing Culture In Motion to this region, we strive to root art and empowerment directly into the cultural flow of the community, inspiring potential in every individual."

The Apollo has played a crucial role in this initiative, providing a rich cultural heritage and strong community ties. Joy Profet, Chief Growth Officer of The Apollo, remarked, "The Apollo has always been a beacon for cultural evolution by engaging with communities. Partnering with Kwanza Jones and SUPERCHARGED® through Culture In Motion allows us to safeguard our cultural legacy in new and impactful ways.”

Supported by the Kwanza Jones José E. Feliciano Initiative, Culture In Motion aims to create sustainable and inclusive cultural platforms driven by community involvement. Each installation serves to raise awareness, foster artistic expression, and engage local voices, illustrating how intentional cultural placement can resonate deeply with both local communities and global audiences alike.

To get a taste of the festivities, the Boost Bus is set to activate various public spaces across Northern California during the Super Bowl weekend. Through a series of exciting events, art displays, and community interactions, it will introduce fresh artistic perspectives to the public, demonstrating the vibrant and diverse culture that exists within the region.

In a world that constantly shifts and evolves, projects like Culture In Motion™ remind us of the transformative power of the arts. Kwanza Jones aims to elevate culture, expand human potential, and benefit the society through innovative expressions, all while cultivating a sense of community and togetherness. To learn more about this initiative, you can visit boostbus.com and follow the conversation with the hashtag #CultureInMotion.

About Kwanza Jones's SUPERCHARGED®

Founded and led by Kwanza Jones, SUPERCHARGED® is a creative platform and empowerment studio that bridges diverse artistic expressions with community needs. The initiative operates under a powerful premise: energy + intention + impact equals meaningful change. With projects across various media and live events, SUPERCHARGED seeks to enhance confidence, unite communities, and inspire impactful actions that foster a thriving cultural ecosystem.

About The Apollo

Established in 1934, The Apollo is a cornerstone of cultural life in Harlem, New York, and beyond. Renowned for celebrating and showcasing African American artistry and heritage, The Apollo strives to uplift community engagement while championing creativity and social initiatives. As a leading arts institution dedicated to preserving Black cultural history, The Apollo remains committed to catalyzing social change through the arts today, making it a pivotal partner for Culture In Motion™.