#Japan #Tokyo #iRidge #Kawasaki Brave Thunders #Kit-Curu

Kawasaki Brave Thunders Enhances Fan Engagement with Kit-Curu

In a bold move to enhance customer loyalty and attract more fans to their games, the Kawasaki Brave Thunders have recently implemented the LINE mini-app "Kit-Curu," developed by iRidge, a Tokyo-based company specializing in retail technology. The new app is set to launch on November 15, 2025, and aims to connect with the team's massive fanbase, which exceeds 150,000 on their official LINE account.

Background of the Initiative

The Kawasaki Brave Thunders, a prominent team in Japan’s B League, enjoy high attendance at home games thanks to a supportive fan community. With their eyes set on reaching new customer segments and improving customer loyalty, the team decided to leverage LINE's capabilities for direct engagement. The introduction of the Kit-Curu app is part of their strategy to deepen connections with fans while providing added value through various features.

Features of Kit-Curu

The Kit-Curu mini-app boasts several interactive features that aim to boost fan engagement:

1. Stamp Card Functionality: Fans can earn stamps by attending home games and events within designated areas. This function encourages multiple visits, enhancing the overall game-day experience and promoting regular attendance.
2. Lottery Functionality: The app allows for customizable lottery settings, including the number of winners and prize tiers. This flexibility enables tailored promotional campaigns based on budget and fan engagement goals.
3. Engagement Campaigns: The app will host various promotional campaigns designed to reward loyal fans, such as giveaways and contests to further increase engagement.

The introduction of this app aligns with iRidge's mission to support businesses, particularly those with physical storefronts, in enhancing customer experience through tailored mobile solutions. This partnership marks the ninth collaboration with professional sports teams, showcasing a unique effort focused specifically on LINE mini-apps.

Kit-Curu: A Comprehensive Marketing Solution

The Kit-Curu app eliminates the need for businesses to set up individual point systems. It offers built-in CRM capabilities, allowing for seamless visitor analysis and customer retention strategies. Some of its key attributes include:

• - Accessibility: Starting at just 50,000 yen per month, businesses can utilize this powerful tool without significant initial investment.
• - Customizability: The management interface allows businesses to design their app's look and feel without any coding expertise required, making it user-friendly for all.
• - Data-Driven Campaigns: Operators can utilize customer data to create customized coupons, seasonal offers, and other promotional deals, directly addressing customer preferences.

A Bright Future for Fan Engagement

As the Kawasaki Brave Thunders prepare to roll out the Kit-Curu mini-app, they are set to usher in a new era of interaction between the team and its supporters. By embracing modern technology, they not only aim to maintain a loyal fan base but to also attract newcomers eager to engage with the team.

With innovative marketing tools like Kit-Curu provided by iRidge, organizations can expect a transformation in the way they interact with consumers, turning casual fans into loyal advocates. This collaboration is just one example of how leveraging technology can redefine the sports experience and promote sustainable business growth.

For those interested in exploring the Kit-Curu mini-app, it will be available for download and registration at LINE Mini App Registration. You can also follow the team through their official account on LINE: @brave-thunders.

Conclusion

In conclusion, the Kawasaki Brave Thunders' integration of the Kit-Curu app illustrates a progressive approach towards enhancing fan loyalty and experience. As they prepare to launch this user-friendly platform, it will undoubtedly serve as a benchmark for other teams and businesses looking to innovate their customer engagement strategies.