#Japan #Tokyo #Ginza Niigata-ya #Showa flavors #Yaki course

A Taste of Tradition and Modernity at Ginza Niigata-ya

Ginza Niigata-ya, a celebrated establishment located in the heart of Ginza, has recently launched a new course menu that encapsulates the rich flavors of the Showa era while ingeniously integrating contemporary yakitori culture. This venture is curated by the third-generation proprietress of Niigata-ya, who carries forward the legacy of a beloved eatery established 77 years ago in Higashi-Jujo, renowned for its deep-rooted connections with food enthusiasts.

The Legacy of Niigata-ya

Niigata-ya has long been a haven for locals, offering a comforting taste and atmosphere where one could feel at home with the phrase, “I’m home.” This deep sense of belonging continues under the guidance of the current proprietress, who draws from her extensive knowledge of the restaurant’s history. As she steps into the modern culinary scene of Ginza, she challenges herself to create something unique that bridges the tastes of the past with the sophistication of modern dining.

A Dish Steeped in Tradition: The Signature Motsuni

Among the standout offerings of the new course is the exquisite motsuni, a dish that has remained unchanged in flavor since the restaurant's inception. The secret recipe that has been perfected over decades results in a robust depth of flavor that is cherished by generations. Using carefully selected parts of offal that are slow-cooked in a rich broth, this dish epitomizes the timeless appeal that transcends eras.

The Premier Course: Ginza Yaki Niigata-ya 【San-dai-me】 Course

Special Opening Price: ¥10,000 (tax included, for one person)
Experience the subtle distinctions of traditional and modern yakitori with a thoughtfully crafted course. The menu begins with a chicken and beef double soup and progresses through various delicate skewers featuring select ingredients.

Course Content

1. Appetizer: W-soup of chicken and beef
2. Skewer 1: Premium beef tongue skewer and two others
3. Appetizer: Traditional liver sashimi from Higashi-Jujo
4. Signature Dish: Beef motsuni
5. Skewer 2: Special house-miso skewers and two others
6. Chilled Dish: Proprietress's special stamina pickles
7. Main Dish: Proprietress- curated beef steak
8. Palette Cleanser: Niigata-ya’s pickles
9. Rice Dish: Proprietress- created tare katsu don
10. Dessert: Seasonal ice cream

Please note that a 10% service charge will be added separately.

Location and Access to Ginza Niigata-ya

For those eager to enjoy this gastronomic experience, Ginza Niigata-ya is located on the 3rd floor of the Dai-go Taiyo Building in Ginza, Tokyo. It is conveniently accessible via various transport services:

• - Address: 3rd Floor, Dai-go Taiyo Building, 7-10-8 Ginza, Chuo City, Tokyo
• - Access: 3-minute walk from Ginza Station (Tokyo Metro), 5-minute walk from Shimbashi Station (JR Yamanote Line)
• - Phone: 03-6263-9128

Operating Hours

• - Lunch: 11:30 AM - 2:00 PM
• - Dinner: 5:00 PM - 11:00 PM
• - Total Seats: 30 (Non-smoking)

Experience the Original at the Flagship Store

For those who wish to taste the original flavors of Niigata-ya, the flagship store in Higashi-Jujo awaits:

• - Address: 2-14-18 Higashi-Jujo, Kita City, Tokyo
• - Phone: 03-3914-6630
• - Access: 3-minute walk from Higashi-Jujo Station (JR Keihin-Tohoku Line)

Conclusion

Ginza Niigata-ya invites you to indulge in an extraordinary dining experience that marries tradition with modernity in the vibrant atmosphere of Ginza. With the dedicated care of the third-generation proprietress, each dish is a testament to the enduring legacy of flavors that have won the hearts of many through the decades.